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Victoria's Secret was founded by Stanford MBA alumn Roy Raymond in 1977, who wanted a place he could shop for lingerie for his wife without feeling embarrassed. With $80,000 of savings and loans from family, Raymond opened the first Victoria's Secret store in a Palo Alto, CA, mall.
By 1982, Raymond had opened three more stores in San Francisco and created the VS catalog, which brought in annual sales of more than $4 million. Raymond is credited with modernizing lingerie shopping and helping to make it mainstream.