"While it's tricky to describe Londoners as having just one 'look,' I would say that they are masters in the art of not looking too polished," mused Shaps. "I think it's all about looking authentic: perfection isn't the goal. There's something about looking a little rough around the edges that is uniquely 'London.'"
To achieve that from afar, Cook recommends buying the work of young British designers who are shaping the capital's aesthetic and reading fashion bible i-D, which has shaped street style and youth culture since the '80s. For Solomou, fashion blogs and runway shows provide inspiration, as well as people-watching on the streets of London.
But for Briggs, the best way to look like a Londoner is to stop caring about what others think. "Buy less fashion magazines, be more yourself, spend less time worrying, keep it simple, and follow Laura Jackson on Instagram," she said.
