POPSUGAR: First, let's start with the basics: how do we figure out our bra size?
Miryha Fantegrossi: You can either do an in-person fitting or use a fit app. Wacoal's digital fit app, MyBraFit — available for download on Apple or Android devices — has a voice-guided proprietary digital fit tool that securely takes all the measurements, does all the calculations, and makes a custom bra wardrobe recommendation. It's an at-home measuring tool that increases the accuracy of bra size calculations by 300 percent.
If someone is not interested in a technology-driven recommendation, Wacoal also offers virtual and in-person bra fittings with a Fit Expert, who will use old-school "bra math" along with their eyes and ears to ensure customers walk out with the best bra for their size and shape.
PS: I know my bra size, now what? How do I determine which style is best for my breast size and shape?
MF: Finding the perfect fit is a combination of size and shape along with personal preferences. In simple general terms, I can tell you the following:
People with shallow-top breasts feel the most confident when their tissue is raised. People in this category who wear sizes A to D should choose bras with thin foam cups. The key, though, is they must know their size, otherwise the cup will gap. Bras like our La Femme ($62), Instant Icon ($58), and Comfort First ($68) are some of my top picks and are offered in underwire and wire-free options.
We find that people who are DD and up often steer clear of thin foam as they fear it adds more dimension. They should look for styles that have elastic at the neckline, so it holds close to their chest wall, like our Back Appeal Underwire ($70), Softly Styled Underwire ($65), and launching soon Superbly Smooth Underwire.
People with uneven breasts should look for styles with high-stretch fabric, like our Halo Lace Underwire Bra ($55).
People with pendulous breasts should look for bras with support that wraps from the back to the front because this really helps to lift breast tissue. Seventy percent of the support in a bra comes from the band, and people with this tissue type really see the difference. Styles like our Elevated Allure ($68) and Evocative Edge Underwire ($68) that are designed to lift the bust line up to one inch look beautiful on them.
People with round breasts should look for bras that won't cut into their top tissue. This is typically their greatest challenge. If they are in the correct size but the coverage of the bra doesn't suit their round breast shape, they can still get lines from their bra at the neckline. The solution is to go for a bra with more coverage like Perfect Primer Underwire ($68) or Basic Beauty Underwire ($55) to capture all the tissue, or less coverage like Instant Icon T-Shirt Bra ($65) with a demi cup that goes below the fullest part of her breast.
People with east/west breasts should look to bring their breast tissue inside of their body frame. They do best in bras that have side support to capture their tissue and pull it forward, like our Elevated Allure Underwire ($70) or Wire Free ($68) or Side Note, which is launching soon.
