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When founder Paloma Urquijo Zobel came back to the Philippines after studying in New York and London in 2016, she was shocked to discover the rapid decline of the weaving industry in the Philippines. "I made it my mission to create a brand that would resonate with a young demographic to make weaving relevant again to save the art form for future generations," she said. Weaving, used traditionally for formal events, is used in PIOPIO's collections to create fun and colorful pieces to be worn every day.