POPSUGAR: How have the past three years affected you personally and professionally?
Oye Buraimo: As a Black woman, the racial injustices faced by Black people were not news to me, but watching that video of George Floyd in the stillness of lockdown was all the more gripping and could not be ignored. Personally, it's made me more vocal about calling out the daily micro aggressions we face especially as a mum raising two Black boys in London. Professionally, it's made me more intentional about infusing my culture and race proudly into my brand.
PS: How has that initial support evolved over time? Has it remained consistent or dwindled?
OB: We had only launched the DTC side of the business a few months before the incident and prior to that, we were operating solely on a wholesale model so it wasn't really public knowledge that we were a Black-owned company. However, over time as people have gotten to know the brand we have found the support to be quite organic and consistent, firstly based off the quality of the branding and the product itself.
