There's so much about weddings that are really cringy and antiquated. I wanted the collection to be focused on some of the aspects of marriage or weddings that are really fun and funny.
But she wanted to be intentional, of course — and it was crucial that she approached this category expansion through a Susan Alexandra lens.
"I was certain I wouldn't make it the formal, stuffy idea of bridal," Korn shared. "You know what a bride should wear, but I still want [the pieces] to be very me. I made sure every single piece was something I would just wear every single day."
So although the brand's bridal accessories are intended to be worn for weddings, she insists that they can also work as statement pieces for day-to-day outings.
"That's a really fun thing: to take the aspects of the bridal outfit and integrate it into your everyday life in a way that people don't generally do," she said. "You can wear it and enjoy it, even if you're not going to walk down the aisle."
Quirky and colorful design flourishes are clear hallmarks of the brand, and those elements are at the forefront of the bridal collection. Whether it's a pair of green and pink rose-shaped earrings or a multicolored butterfly barrette, there's a playful accessory for every kind of bride-to-be personality.
"I definitely wanted to do a departure [from the traditional] symbolism in the way that brides dress," Korn said. "[A lot of it] is based in this idea of 'purity.' There's so much about weddings that are really cringy and antiquated. I wanted it to be focused on some of the aspects of marriage or weddings that are really fun and funny." The debut bridal collection, for instance, features a white beaded dog collar and matching leash that can be placed on a ring-bearing pup.
![There's so much about weddings that are really cringy and antiquated. I wanted the collection to be focused on some of the aspects of marriage or weddings that are really fun and funny.
But she wanted to be intentional, of course — and it was crucial that she approached this category expansion through a Susan Alexandra lens.
"I was certain I wouldn't make it the formal, stuffy idea of bridal," Korn shared. "You know what a bride should wear, but I still want [the pieces] to be very me. I made sure every single piece was something I would just wear every single day."
So although the brand's bridal accessories are intended to be worn for weddings, she insists that they can also work as statement pieces for day-to-day outings.
"That's a really fun thing: to take the aspects of the bridal outfit and integrate it into your everyday life in a way that people don't generally do," she said. "You can wear it and enjoy it, even if you're not going to walk down the aisle."
Quirky and colorful design flourishes are clear hallmarks of the brand, and those elements are at the forefront of the bridal collection. Whether it's a pair of green and pink rose-shaped earrings or a multicolored butterfly barrette, there's a playful accessory for every kind of bride-to-be personality.
"I definitely wanted to do a departure [from the traditional] symbolism in the way that brides dress," Korn said. "[A lot of it] is based in this idea of 'purity.' There's so much about weddings that are really cringy and antiquated. I wanted it to be focused on some of the aspects of marriage or weddings that are really fun and funny." The debut bridal collection, for instance, features a white beaded dog collar and matching leash that can be placed on a ring-bearing pup.](https://media1.popsugar-assets.com/files/thumbor/AtdEZtJWE0reOXeu5J1pQdD8PiE/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2022/08/12/778/n/1922564/netimg0uIE8U/i/There-so-much-about-weddings-that-are-really-cringy-antiquated.jpg "There's so much about weddings that are really cringy and antiquated. I wanted the collection to be focused on some of the aspects of marriage or weddings that are really fun and funny.
But she wanted to be intentional, of course — and it was crucial that she approached this category expansion through a Susan Alexandra lens.
\"I was certain I wouldn't make it the formal, stuffy idea of bridal,\" Korn shared. \"You know what a bride should wear, but I still want [the pieces] to be very me. I made sure every single piece was something I would just wear every single day.\"
So although the brand's bridal accessories are intended to be worn for weddings, she insists that they can also work as statement pieces for day-to-day outings.
\"That's a really fun thing: to take the aspects of the bridal outfit and integrate it into your everyday life in a way that people don't generally do,\" she said. \"You can wear it and enjoy it, even if you're not going to walk down the aisle.\"
Quirky and colorful design flourishes are clear hallmarks of the brand, and those elements are at the forefront of the bridal collection. Whether it's a pair of green and pink rose-shaped earrings or a multicolored butterfly barrette, there's a playful accessory for every kind of bride-to-be personality.
\"I definitely wanted to do a departure [from the traditional] symbolism in the way that brides dress,\" Korn said. \"[A lot of it] is based in this idea of 'purity.' There's so much about weddings that are really cringy and antiquated. I wanted it to be focused on some of the aspects of marriage or weddings that are really fun and funny.\" The debut bridal collection, for instance, features a white beaded dog collar and matching leash that can be placed on a ring-bearing pup.")
