Skip Nav

Simone Rocha and H&M's Collaboration Is For the Whole Family

Shop Simone Rocha and H&M's Bridgerton-Inspired Collection For the Entire Family Now

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

London-based designer Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, accessories, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M's first collaboration with an Irish designer.

While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer's multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. "We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, exclusively for this collaboration," H&M said in a press statement.

The Simone Rocha x H&M collaboration launched March 11, in stores and online at H&M. The brand makes clear that the pieces in this collaboration are expertly tailored, are made to be cherished, and will last many years to come. "I am so thrilled to be working with H&M on this very special collection," Rocha said in a statement. "It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I've been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons — it's such an amazing list of alumni to be a part of."

The collection is now available, so keep reading to shop Simone Rocha x H&M.

Latest Fashion