FOMO (aka "fear of missing out"): it's an acronym generally associated with negativity. For example, feeling left out when you decided to stay in and you see all your friends posting Instagram stories of what a great time they're having out at the bar together. But what if we gave FOMO a rebrand? What if we talked about the fun of missing out?We're here to sing the praises of missing out on meat — that's right, meat — without missing out on taste. Say hello to Burger King's Impossible Whopper: it has all the flame-grilled burger goodness you love, with zero percent of the beef. This baby's 100 percent Whopper but also plant-based, made from soy protein, potato protein, coconut oil, sunflower oil, and heme (the molecule found in every living plant and animal that makes meat taste like meat) — meaning it's kinder to animals, the environment, and your health.But to put the taste to the test, we tasked three nonvegetarian POPSUGAR editors to see how the Impossible Whopper stands up to the classic. And since the Impossible Whopper is now available at Burger King stores nationwide, we challenge you to do the same (spoiler alert: we couldn't get enough).
Plus, all my Summer BBQs are getting a makeover. Sorry friends: no more hot dogs and hamburgers for you! The business of entertaining across the board is so much more attuned to sustainable practices, from locally grown veggies and local artisan-made ceramics and flatware, to reusable and biodegradable serve ware. It only makes sense that the main course should follow suit. Next Saturday, expect to see Impossible Whoppers on my dining table!" — Aviel Kanter, senior living editor
Credits: Photography: Matthew Kelly; Art Direction: Samara Grossman; Hair and Makeup: Brett Jackson; Food Styling: Nicole Twohy; Wardrobe Styling: Emma Sousa; Production: Andi Nash; Design: Kelly Millington