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Latest Juntos
Her role in the campaign:
"[My department's] main job is to push out the message that this campaign is for the Latino community by reaching out to Spanish-language [media] outlets. A lot of the work that we do isn't just in Spanish, it's also in English. There's a lot of work: TV and radio, newspapers, magazines. Anything you can possibly think of, we try to be present."
Her story:
"Both of my parents are from Mexico, but I was raised in LA. I'm first generation, and my parents live back home. [I feel like] I have to push forward not only for my family, but the Latino community in general."
How she stays connected to her Mexican roots on long campaign days:
"Music is huge for me. Music and language. They kind of push and create culture. Spanglish is my go-to all the time. Paola [Ramos] and I work right next to each other, and we are always speaking in Spanglish — it's nice to be able to do that at work. I've been away from home for so long, and music ties me down back to my roots. If I hear Latin music coming from somewhere [in the office], I'm right there."