Adassa Ramirez, an Afro-Puerto Rican from the Bronx, found herself experiencing everything from breakage to hair loss after years of damaging her curls with heat-styling tools and hair relaxers. During her natural-hair journey she couldn't find products that worked with her texture, so she started using natural ingredients like olive oil, coconut oil, and aloe vera to repair and rejuvenate her strands. After seeing results from her natural concoctions, Ramirez launched MicMas ReMiX. The brand's motto is "Todo pelo es pelo bueno," which translates to "All hair is good hair."
"I want people to take away from my brand that all hair is good hair when it's healthy and that its texture doesn't determine whether it's good or bad," Ramirez told us. She also wants to clear a few things for folks when it comes to Afro-Latinidad.
"I want people to understand that Afro-Latinidad doesn't equate to having an Afro and has to do with being of predominantly African ancestry regardless of your hair texture," she said.
MicMas ReMiX features three Holy Grail products: a deep conditioner, a scalp treatment oil, and a moisturizing formula.
