"For the last couple decades here in the US, Dominican hairstylists have become extremely popular for straightening hair or for Dominican blowouts. Women from all cultures know that Dominicans are the best at this and often get excited when they find their local Dominican salon or a salon with a Dominican stylist," founder of Dominican Curly Consy Toribio told us. "Slowly but surely, Dominican women are redefining the type of hair we are known for. As more and more Dominicans choose to stop straightening their hair and embrace their [so-called] 'pelo malo,' Dominicans are playing a key role in the natural hair movement."
Toribio founded her natural hair brand, Dominican Curly, after doing away with straightening her hair. After embracing her natural curls, she felt inspired to create herbal hair rinses and hair oils, like the ones she grew up with, to offer other curly-haired women. Her bestseller is the Dominican Curly Hisibiscus Hair Tea ($17), inspired by the ancestral Dominican hair remedies she grew up using. It's formulated with hibiscus and designed to promote hair growth and stop shedding and breakage caused by damage. "It's important for me to be a part of it because I want to be that example I didn't have when I was a little girl," she said. "I want little girls to know that their natural hair is beautiful, and I want them to feel it."