Alabama Alpha Phi 2015 Sorority Video
Watch the Deleted Sorority Recruitment Video That Has the Internet in a Rage
You thought this was a Playboy promo? Silly you, it's a recruitment video for the Alpha Phi sorority at the University of Alabama. After the video was posted, it was viewed over 500,000 times and received tons of attention — which then led to prevalent criticism. The bid video was deleted by Alpha Phi after a week of being up and reposted by several other outlets.
![]()
So why so much condemnation? For starters, there is zero mention of the sorority's values or the members' qualities as human beings. There's also no diversity in the sorority. A.L. Bailey wrote an op-ed for AL.com and put it perfectly — "It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so . . . unempowering." This isn't a recruitment video — it's a commercial with an intention to find women with a similar look.

A former Kappa Kappa Gamma sister at Vanderbilt University told us,
"Honestly, I don't see this as overt sexism. Yes, they are a bunch of pretty white college girls, but what they are doing is totally in line with their daily life activities — sisterhood, football, hanging at the lake — all of these are normal things for college kids at Alabama. What is strikingly clear to me, and underscores a much larger problem in the Greek system, is the lack of diversity. Alabama is a poster child for issues in the Greek system, and Greek life in the south in general really faces some serious challenges to overcome in that arena. Sisterhood should be based on shared values and a safe and supportive community at college, not based on picking friends that look the exact same in the mirror as you do."
What do you think? Diversity within the Greek system has historically been a problem, but this takes it to another level. Give us your thoughts in the comments below.