There's a reason denim always ends up becoming the foundation of a great wardrobe. The right pair of jeans can make even the simplest outfit feel intentional — whether that's an oversized knit and sneakers on a Sunday morning, or a blazer-and-heels situation for dinner later that night.
And right now, fashion's collective mood is very much leaning into pieces that feel versatile, wearable, and genuinely easy to style. Think less overly curated outfits and more elevated everyday dressing. The kind of wardrobe staples you can throw on without needing to spend 40 minutes figuring out the rest of the look. That's exactly the energy GRAB taps into.
Designed in Melbourne and exclusive to MYER, the Australian denim brand is built around timeless silhouettes and an effortless approach to fit that feels especially relevant right now. The collection focuses on premium ridged denim with soft drape, creating pieces that hold their shape while still feeling relaxed and easy to wear.
Which, honestly, feels very aligned with the Australian approach to style in general.
There's always been something distinctly effortless about the way Australians dress. We gravitate towards pieces that work across different parts of the day, feel polished without trying too hard, and seamlessly slot into the wardrobes we already own. GRAB's latest collection feels designed with exactly that in mind.
And if your wardrobe is currently due for a denim update heading into the new season, these are the styles worth adding straight to cart.
The Straight-Leg Jean That Goes With Everything
Every wardrobe needs a straight-leg jean you can rely on, and GRAB's Straight High Rise Jean feels like the kind of pair you'll end up reaching for constantly.
The silhouette sits neatly on the waist before falling into a relaxed straight leg that creates an elongated shape without feeling overly fitted.
They're also incredibly easy to style. Pair them with a fitted white tank and loafers during the day, then swap in a blazer and heel for dinner. Add oversized knitwear and sneakers on cooler mornings. There's very little these jeans don't work with.
Basically, the kind of denim that quietly becomes the hardest-working piece in your wardrobe.
The Relaxed Low-Rise Jean That'll Work Overtime
Relaxed denim silhouettes continue dominating right now, and GRAB's Relaxed Low Rise Jean in Hot Fudge delivers exactly that undone, effortless feel that works so well for everyday styling.
The fit sits lower on the waist with a loose straight leg that drapes naturally through the hip and thigh, while the rich chocolate brown overdye gives the silhouette a slightly more fashion-forward feel than classic blue denim.
Brown tones, in general, are having a major moment this season — especially paired with creams, greys, soft whites, and worn-in black basics. Which makes these particularly easy to fold into an existing wardrobe.
Wear them with an oversized button-up, ribbed long sleeve, leather jacket, or simple cotton tee and the entire outfit instantly feels cool without looking overstyled.
The Statement Denim Shape That Still Feels Timeless
Soft volume denim silhouettes are continuing to dominate this season, but the key to making the trend feel timeless is balance — which is exactly what GRAB's Baggy Balloon Jean gets right.
The relaxed fit through the hip and thigh creates that effortless balloon-leg shape fashion people have been gravitating towards lately, while the subtle taper through the hem keeps the silhouette wearable enough for everyday outfits.
Importantly, the premium ridged denim still has a soft drape, which stops the shape from feeling too stiff or overly dramatic.
This is the pair that works especially well styled back with cleaner basics: fitted tanks, oversized shirting, classic trench coats, or soft knitwear. The denim does enough on its own.
The Wide-Leg Jean That Makes Every Outfit Feel More Intentional
There's something about wide-leg denim that instantly makes an outfit feel more elevated, even when you're technically just wearing jeans and a T-shirt.
GRAB's Wide Leg Jean With Insert in Hot Fudge leans into that perfectly with its fitted waist, exaggerated wide-leg silhouette, and subtle side panel detailing that elongates the leg even further. The raw hem keeps things relaxed rather than overly polished, while the chocolate-toned wash gives it a softer, more directional feel for autumn dressing.
It's also exactly the kind of piece that works across multiple settings — easy enough for daytime, polished enough for dinner, and comfortable enough to wear all day without immediately wanting to change the second you get home.
Ultimately, that's what makes GRAB resonate. The collection doesn't feel trend-chasing or overcomplicated. Instead, it focuses on the kind of denim that naturally becomes part of your everyday rotation — versatile, effortless, and designed to actually live in. Shop the range only at MYER, online or in-store.