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Pantone Announced Viva Magenta as 2023 Color of the Year

Pantone Announced 2023's Color of the Year — and It's Bold

Image Source: Getty / oxygen

Pantone's Color of the Year is here, and it's making a bold statement as we round the corner into 2023. Viva Magenta 18-1750 was selected this year, as "a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint," according to Pantone's announcement. And it's no surprise that Lizzo was ahead of the curve in her ruffled red gown at the Emmys this year.

"In this age of technology, we look to draw inspiration from nature and what is real," Leatrice Eiseman, the executive director of the Pantone Color Institute, said in a statement. "PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known."

This vibrant color is a departure from the more low-key color choices of recent years, notably 2022's Very Peri — a soft, muted shade from the blue family — and 2021's Ultimate Grey, which encapsulated many people's feelings during the COVID lockdowns.

A giant in the art, design, and color industry since the '60s, Pantone creates technology to achieve color-consistent products in product design, fashion, beauty, and graphics. The Pantone Color Institute forecasts annual trends, including the Color of the Year and Fashion Runway Color Trend Reports — and this year the color seems fresh, hopeful, and joyous.

Here's to 2023 in the magentaverse!

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