Start Shopping Sustainably Now — 70 Brands That Put the Environment First

Another legacy denim brand changing up its processes, AG launched its Good Karma sustainability initiative, which is rolling out one ethical component at a time in a long-term approach. This includes the use of Ozone technology and friendly lasers (which were updated in 2017), updating dryers to recycle heat, installing solar panels at the AG headquarters and factory, and implementing water-recycled systems in 2019. AG also partners with charitable organizations around the world, including Water For People, where it made a commitment to donate a portion of qualifying purchases to provide clean water to those in need across nine different countries.

What We'd Buy: AG The Tomas Jeans ($235)

Agolde has quickly become a fashion-girl favorite for premium denim with killer fits, and even better, the brand continues to evolve its sustainable efforts. A sister brand of Citizens of Humanity, both labels are manufactured in company-owned facilities (and have been since each of the brand's inceptions) to ensure maximum control over quality and to lessen environmental impact.

Getting down to the nitty gritty, both Citizens of Humanity and Agolde implement high-efficiency dye and washing machines, which cut down on water, chemical, and power usage by over 50 percent; use high-efficiency dryers, which use 20 to 30 percent less gas than previous machines; have introduced laser technology, Ozone wash, and E-Flow processes, which cut down on water usage; and have implemented recycled materials during the stone wash process, which greatly reduces the number of stones used.

What We'd Buy: Agolde Pinch Waist High Rise Kick Jeans ($188)

Since Allbirds makes its shoes from merino sheep's wool, it has paired with leading organizations, such as ZQ Merino, to ensure the wool is held to high standards of farming, land management, and animal welfare. One recycled bottle goes into the making of every pair of laces, Allbirds uses castor bean oil to increase the natural content in its insoles (and reduces its carbon output), and its packaging is made from 90 percent recycled cardboard, too.

What We'd Buy: Allbirds Women's Wool Runners ($95)

Alpyn Beauty is a sustainably sourced natural skincare line formulated with botanical extracts and potent plant ingredients. The products are not tested on animals, and each container is completely recyclable.

What We'd Buy: Alpyn Beauty PlantGenius Creamy Bubbling Cleanser ($36)

Amour Vert's sustainable practices touch on all aspects of its business operations, including the full lifecycle of the garments it makes. The fibers and production processes are sustainable, the pieces are made in limited quantities to eliminate excess waste, and it directly partners with mills to develop fabrics that are eco-friendly and durable.

What We'd Buy: Amour Vert Vindy Ribbed Skirt ($78)

AMUR's philosophy is that "mindful living will always be in style." The NYC-based brand only uses sustainably sourced fabrics.

What We'd Buy: AMUR Amy Jumpsuit ($498)

Anita Dongre is one eco-friendly designer who needs to get on your radar stat. Not only are her stylish designs vegan, but the company also provides opportunities to women in India's skilled artisan communities. How amazing is that?

What We'd Buy: Anita Dongre Kaeli Dress ($250)

Looking for a place where you can find all the stylish brands that keep the environment in mind? Well, look no further than Antidote. The founder and creative director, Sophie Zembra, best sums up the online shopping destination with her quote, "Forget the trends, follow your feelings." Antidote features brands like Stella McCartney and Re/Done.

What We'd Buy: Mykilim Dune Handbag ($285)

If you're an avid Aritzia shopper, you're privy to the slew of amazing denim brands carried by the retailer, which now includes its own in-house premium denim label, Denim Forum. Every silhouette is inspired by fashion icons and is made from organic cotton without synthetic pesticides and fertilizers that can be harmful to the soil, the surrounding environment, and the health of those who produce it.

What We'd Buy: Aritzia Denim Forum The Farrah Wide Leg High-Waisted Jeans ($110)

ASOS's responsible edit line filters through ASOS's endless options to find the best sustainable and recycled fashion brands carried on the site. The brand aims to provide the confidence to shop with both sustainability and style in mind.

What We'd Buy: ASOS Design Chunky Ribbed Midi Skirt in Recycled Blend ($40)

AYR — standing for All Year Round — is a brand centered on a less-is-more ethos, designing wardrobe-essential pieces that stand the test of time. Items like its Aloe jean are made from ISKO fabric woven from recycled materials and finished with technology that replaces the use of chemicals and washed using less than one cup of water.

What We'd Buy: AYR The Aloe Jean ($245)

Looking for a bag that can carry just about everything? Then turn your attention to Baggu. These adorable bags are made from sustainable materials and construction methods. The brand's canvas bags are made from 65 percent recycled cotton and cotton scraps recovered from t-shirts and socks that would otherwise go into a landfill.

What We'd Buy: Baggu Standard Bag ($12)

Bakari is known for its fun, geometric-shaped purses. Every item by the brand is handmade using sustainable or recycled materials. The company even gives a percentage of each purchase to a charity.

What We'd Buy: Bakari Klee Mini Handbag ($424)

Behno's chic bags are designed in New York and made in India. The company is trying to create a new standard of manufacturing in India by improving its workers' quality of life along with factory conditions.

What We'd Buy: Behno Ina Bag Pebble Red ($495)

Meet Bleusalt: an eco-friendly brand loved by Cindy Crawford and Kaia Gerber. Cindy loved the Malibu-based brand so much, she requested that the founder, Lyndie Benson, design her a pair of pants called "The Cindy Pant." The brand uses sustainable botanic fibers taken from beechwood trees, which are twice as soft as cotton.

What We'd Buy: Bleusalt The Sleep Shirt ($135)

Blueland understands the dire need to eliminate single-use plastic, and the brand is doing its part by having each product it makes live in 100 percent reusable bottles. Blueland's mission is to reimagine all categories of household packaged goods with environmentally responsible packaging starting now.

What We'd Buy: Blueland The Clean Essentials ($39)

For figure-flattering jeans with menswear influence, look no further than Boyish Jeans. The collection of sustainable women's denim was founded by California native Jordan Nodarse, is made in LA, and utilizes men's fabrics and fits but tailors them for a woman's body. From the brand's commitment to working with a local supply chain to reduce emissions and increase efficiency to the use of nontoxic materials and working toward a zero-waste goal, Boyish delivers on sustainable denim with a cool-as-hell feel.

What We'd Buy: Boyish The Mikey High-Rise Jeans ($158)

Chances are you've probably seen Beyoncé carrying one of Brother Vellies's furry handbags. The designer, Aurora James, created the company to introduce the world to her favorite traditional African footwear. The company has also created many jobs within Africa.

What We'd Buy: Brother Vellies Las Lunas Mini Island Bag ($995)

All of Capittana's fabrics are produced in a factory that recycles its water, uses solar panels, and has tree plantations to neutralize its carbon output. The brand empowers at-risk women and single mothers in Lima, Peru, by lifting them out of poverty, providing a stable income, and offering a welcoming work environment.

What We'd Buy: Capittana Almudena Bikini Set ($179)

In Spring 2019, Citizens of Humanity and Agolde took their sustainability efforts a step further with the launch of their Organic Cotton Collections, which are crafted out of 100 percent organic and recycled cotton, and will continue to expand both collections for future seasons to come.

What We'd Buy: Citizens of Humanity Annina Trouser Jean ($238)

Made with plant and probiotic-based ingredients, Counter Culture products are powered by good bacteria and beneficial compounds that are gentle on not only you, but also on the environment. The products are not made with man-made chemicals and are scented with essential oils.

What We'd Buy: Counter Culture MicrobiHOME Bundle ($21)

DL1961 is a vertically integrated company that is able to measure and minimize its energy and resource consumption at every step of the manufacturing process, from spinning the yarn and weaving the fabric to cutting and sewing the garment and washing the final product. The label's denim offerings are made with botanic fibers that are woven in house to create high-retention fabrics for your best fit, as well as staple cotton that meets Global Organic Textile Standard (GOTS), Global Recycled Standard (GRS), Organic Content Standard (OCS), or Recycled Claim Standard (RCS). Also focusing on water conservation, the average pair of DL1961 jeans uses just eight gallons of water to produce, while the average non-sustainably-made pair of jeans uses approximately 1,500 gallons.

What We'd Buy: DL1961 Hepburn High-Rise Wide Leg ($209)

Anther brand giving old jeans new life, East London-based E.L.V. Denim is a Zero Waste brand that crafts new pairs of jeans out of two halves of vintage jeans — a responsible method for making one-of-a-kind jeans and diverting materials from landfills. To wit, the brand works with local factories to keep its carbon footprint to a minimum.

What We'd Buy: E.L.V. Denim Mid Blue Match Straight Leg Jean ($385)

Eileen Fisher is not only eco-friendly but affordable, too. The brand mission pretty much sums it up: "Make ethical, timeless clothes designed to work together, wear effortlessly and be part of a responsible lifecycle."

What We'd Buy: Eileen Fisher Lace Suede Espadrille ($155)

LA-based Ética is one of the only manufacturers fully certified for Global Impact, Clean Industry Practices, and Social Responsibility — a major feat! — offering premium, vintage-inspired jeans with refined fits. Going beyond ethical materials and labor standards, this brand filters factory water and uses it for farmland initiatives, repurposes wash stones by compressing them into bricks to build low-income housing, and has banned the use of single-use plastic utensils, straws, plates, and cups in its company.

What We'd Buy: Ética Tyler Ankle Jeans ($165)

Everlane has always been transparent about its processes. The brand's ReNew collection is made from 100 percent recycled plastic.

What We'd Buy: Everlane The Re:Down Puffy Puff ($168)

Target's line of eco-friendly cleaning products is affordable, clean, and sustainability-focused. The all-purpose cleaners are made with 100 percent recyclable bottles and sprayers, the multisurface wipes are compostable, and its paper towels and toilet paper are made with 100 percent recycled paper. Need we say more?

What We'd Buy: Everspring Lemon & Mint Glass Cleaner ($3)

Everybody.World is an LA-based brand created by Iris Alonzo and Carolina Crespo. The brand launched the world's first 100 percent recycled cotton t-shirt, dubbed the "Trash Tee," back in 2016, and has been dedicated to furthering sustainable fashion ever since.

What We'd Buy: Everybody.World Recycled Cotton Boxy Trash Tee ($25)

Frame's vintage-inspired denim silhouettes are some of our favorites, and now, the London- and LA-based brand has introduced sustainably made versions of its bestselling fits, made from raw materials like 100 percent organic cotton and recycled polyester. Each season, Frame plans to introduce more eco-friendly washes and fits as a means to reduce its environmental impact.

What We'd Buy: Frame Sustainable Le High Straight Jeans ($215)

Fré will plant an argan tree for every Fré Skincare set purchased, which helps to replenish the endangered Argan Forest in Morocco and support the women who harvest the argan oil.

What We'd Buy: Fré Skincare The 123FRÉ Set ($115)

G-Star Raw is a true leader in the world of sustainable denim, from the brand's responsible supply chain to its sustainable operations and materials. The label's Kir stretch denim organic fabric is the world's first Cradle to Cradle Certified gold stretch denim, which is a follow-up to its first gold denim fabric, which was introduced to the market in February 2018. By investing in sustainable innovation and incorporating it in everything the brand does, its mission is to future-proof denim for more responsible consumption.

What We'd Buy: G-Star Raw Lhana High Super Skinny Jeans ($170)

A female-owned and operated company, Grey State Apparel clothes are made responsibly and align with the UN's sustainability goals. All of the pieces on the site are created with US cotton and are upcycled with $1 from each purchase going toward One Tree Planted to help grow more trees.

What We'd Buy: Grey State Apparel Ruby Top ($58)

Grove Collaborative is a brand that works to provide healthier home essentials to every house. The cleaning products are safe to use in your home and are safe for the environment. For example, this walnut scrubber is nontoxic and nonabrasive, and the sponge is created with 100 percent all-natural vegetable cellulose, making it super absorbent and effective in cleaning up messes.

What We'd Buy: Grove Collaborative Walnut Scrubber Sponge Set ($5)

H&M is one of the few fast-fashion companies that has made an effort to go eco-friendly. The H&M Conscious line is a selection of organic and sustainable clothing with a goal to become climate positive throughout its entire value chain by 2040. Current efforts include reduced water usage, a Material Ethics policy, and implementing circularity, which maximizes resources and minimizes waste.

What We'd Buy: H&M Conscious Chiffon Dress in Black / Green Floral ($35)

Happsy is an organic mattress company that handcrafts all of its mattresses in the US. Happsy steers clear of polyurethane foam, polyester fabrics, glues and adhesives, and flame retardants, which are found in the majority of American beds. All of the company's products are certified and meet the nontoxic requirements of the Global Organic Textile Standard.

What We'd Buy: Happsy Organic Mattress ($1,199)

Over the years, Ikea has become a sustainability leader in its industry, switching its entire lighting range to energy-efficient LED and working toward 100 percent renewable energy by the end of the year. Along with that, the Ikea Foundation is committed to helping families living in poverty afford a better life all while protecting the planet.

What We'd Buy: Ikea Hemnes 8-Drawer Dresser ($249)

J Brand is a well-loved denim label who, with full transparency, is slowly transitioning to become a 100-percent sustainable brand over time. Rather than rush its journey (which started in 2018 with a 10-piece sustainable denim capsule collection), over time, it is evolving its processes while maintaining the quality of its product, which includes a proprietary eco wash process, sustainably sourced materials from fabrics to trims (which include recycled cotton, biodegradable Tencel fibers, botanical polyester, recycled thread and hardware, and handtags made from recycled paper), and reduction in waste, chemicals, and water usage.

What We'd Buy: J Brand Alana High-Rise Cropped Skinny Jeans ($228)

All the pieces in the new PS20 Jordache collection are produced in local factories, enabling the company to ensure that the factories uphold humane labor conditions and pay workers better wages. Jordache has also worked to develop a manufacturing process that reduces water used at its mills to 75 percent. In addition, the collections make limited products to help minimize waste.

What We'd Buy: Jordache Sherpa Denim Jacket ($198, originally $330)

Along with the outer packaging being made from recyclable paper, Kahina uses sustainable ingredients in its products. The brand also donates one percent of its annual revenue to organizations that directly benefit women in the South of Morocco and their families.

What We'd Buy: Kahina Giving Beauty Antioxidant Mask ($62)

NYC-based brand Lein Studio came up with a collection of pouch bags, bucket hats, and belts that are all made from repurposed leftover fabrics from Italy.

What We'd Buy: Lein Studio Bucket Hat ($195)

You know and love Levi's jeans, but you might not be as familiar with the brand's sustainable practices. The Levi's WaterLess process is the company's sustainable initiative that can reduce up to 96 percent of the water normally used in denim finishing, which is the final stage in making a pair of jeans. So far, Levi's has saved more than three billion liters and recycled more than 1.5 billion liters of water through WaterLess innovations, and as of today, more than 67 percent of all Levi's products are made with WaterLess techniques. It's the brand's goal to hit 80 percent in 2020.

What We'd Buy: Levi's 501 Skinny Jeans ($98)

Not only does Lidia May work with the Lidia Hope Centre, a nonprofit organization that supports over 400 families in the urban slums of Dhaka, Bangladesh, and gives them a dignified source of income generation, but it also seeks to be a leader in the sustainable and responsible production of luxury goods.

What We'd Buy: Lidia May The Bucket Forest ($195)

Loli products come in recyclable packaging and use organic ingredients to formulate each item. Loli uses certified compostable labels, bags, and boxes, thus being mindful to both the planet and the people on it.

What We'd Buy: What We'd Buy: Loli Pank Plum Elixir ($52)

Loup's inspiration comes from style icons like Jane Birkin and Audrey Hepburn. The company's collections are produced locally in New York's Garment District.

What We'd Buy: Loup Navy Knot Overalls ($187)

Love Beauty and Planet sources ingredients responsibly, makes bottles from 100 percent recycled plastic, and uses fast-rinse technology in conditioner that makes the product easy to wash out, meaning you can help save some water every time you shower. The brand also has a partnership with Ashoka where they are supporting the mission and vision of three young environmental activists, enabling them to work on their goals toward helping the planet.

What We'd Buy: Love Beauty and Planet Sulfate-Free Indian Lilac & Clove Leaf Shampoo ($7)

Aside from creating the world's best bath bombs, Lush works on all fronts of activism, from ethical buying to charitable campaigns to having a generous eco-friendly policy. In fact, all of its packaging (pots, bottles, bags, etc.) is biodegradable, BPA-free, and made from 100 percent postconsumer recycled items.

What We'd Buy: Lush Peachy Bath Bomb ($7)

Timed to the French label's 20th birthday, Maje entered the sustainable-denim arena in October 2019 with a capsule collection called First Stone as the brand's first step toward more sustainable fashion. How did it do it? By implementing sustainable washing methods and replacing conventional techniques with an eco-friendly process that significantly decreases energy and chemical use, which, in turn, reduces water consumption by up to 95 percent. Maje has also started to use recycled wool in its collections and plans to transition to cotton and viscose packaging and implement more friendly transport for its product for its next steps. For sustainable extra credit, the brand even moved its headquarters in 2018, taking up residence near the Louvre museum in a building renovated in accordance with the French High Quality Environmental Standards.

What We'd Buy: Maje Cropped Washed Jeans ($265)

From its clothes to its home goods, all of Mayamiko's designs are ethically created in Malawi, Africa. Another fun fact? The company uses traditional African techniques when making its items.

What We'd Buy: Mayamiko Multiway Silk Scart ($90)

Meow Meow Tweet creates cute vegan beauty products with pure, all-natural, and organic ingredients. The brand is committed to using the least amount of plastic packaging, with all goods being either hand wrapped in PCW paper or housed in glass containers. In addition, it has donated to over 20 organizations that have similar goals and values.

What We'd Buy: Meow Meow Tweet Everyday Sunscreen ($25)

Made with plant-derived ingredients and essential oils, all Mrs. Meyer's products are considerate of Mother Nature. The containers are made with recyclable packing, and none of the products are tested on animals.

What We'd Buy: Mrs. Meyer's Rose Kitchen Basics Set ($11)

The Net Zero Company is working to become a catalyst for change and a driving force in the low-waste movement by creating items that can replace daily products with reusable alternatives. The brand is also partners with Eden Reforestation Projects to help plant trees in environmentally challenged countries around the world.

What We'd Buy: Net Zero Company Bamboo Cutlery Set with Handkerchief and Pouch ($22)

New Balance strives for zero waste in production cycles and constantly assesses the life-cycle impacts of its products. In the future, the company will attempt to implement nontoxic substances in its shoes and have little to no negative effect on the environment.

What We'd Buy: New Balance LNB Pace Bra 2.0 ($22)

Not only is this sparkling wine gorgeous and carefully crafted, but it's also made by a company that's strongly rooted in helping the world around it. ONEHOPE has "made nearly $5 million in donations, planted 105,172 trees, helped 65,267 pets to find a forever home, helped provide 2,758,428 meals for children, and delivered 190,802 vaccines to end Neglected Tropical Diseases," according to CEO and cofounder Jake Kloberdanz.

What We'd Buy: ONEHOPE California Brut Sparkling Wine ($39)

Offering a range of wardrobe-essential jeans from skinnies to straight legs and cropped silhouettes, Outland Denim is another leader in sustainable denim. The company was founded as an avenue for the training, employment, and career progression for women who had experienced exploitation with transparent and sustainably driven practices. Headquartered in Australia with a training and production facility in Cambodia, the company carries out innovative, ethical, and environmentally responsible production practices, which earned the brand an A+ score in an external audit by the World Aid Ethical Fashion Report.

What We'd Buy: Outland Denim Mia Full Length Jeans ($245)

On a mission to "make the world less trashy," Package Free offers products that you need to live a zero-waste life. With tote bags, beauty tools, coffee cups, and clothes, Package Free is working to keep trash out of landfills, all while doing so with prices you can afford.

What We'd Buy: Package Free Glass & Cork Coffee Cup ($34)

Patagonia prides itself on being an "activist company" and pledges one percent of its sales to the preservation and protection of the environment. The retailer's factory workers enjoy fair wages and benefits, and the company boasts a single-digit turnover rate in employees.

What We'd Buy: Patagonia Women's Down Sweater Jacket ($229)

If you're a lover of Levi's, then you're definitely familiar with Re/Done, the luxury-denim label that repurposes vintage Levi's denim. By taking apart old silhouettes and putting them back together to create one-of-a-kind, modern fits, this process conserves water, is void of harsh chemicals, cuts down on waste, and ultimately diverts product from ending up in landfills.

What We'd Buy: Re/Done High Rise Stove Pipe Jeans ($250)

With its complete transparency and retro designs, Reformation has quickly become one of the leading sustainable brands out there. Selena Gomez is just one of the many starlets who have been spotted wearing the brand.

What We'd Buy: Reformation Nikita Dress ($248)

REN's clean skincare line is full of fresh ingredients from sustainable sources that are eco-consciously packaged. Bottles are made with Ocean Plastic, or post-consumer-recycled plastic, designed for circular recycling.

What We'd Buy: REN Clear Skincare Moroccan Rose Otto Body Lotion ($46)

S'well has committed $1.4 million to the UNICEF Tap Project since 2017 in efforts to provide clean water and sanitation facilities to children around the world. With eco-friendly reusable bottles, the world's most vulnerable communities can be helped one bottle at a time, all while keeping plastic use at bay.

What We'd Buy: S'well Pink Topaz Bottle ($45)

Seed Phytonutrients products are packaged in shower-friendly paper bottles which are made from 100 percent post-consumer recycled paper and post-consumer recycled plastic liners, which result in 60 percent less plastic than the traditional bottle. By doing so, the brand is working to promote environmental sustainability for the beauty industry as a whole.

What We'd Buy: Seed Phytonutrients Gentle Facial Cleanser ($38)

Seventh Generation has been creating plant-based household and baby products for over 25 years. As pioneers in corporate responsibility, Seventh Generation provides products that are safe for both the environment and consumers. The company also advocates for conscious consumption and ensures its products have a circular lifecycle.

What We'd Buy: Seventh Generation Laundry Detergent Fresh Lavender Scent ($22)

In 2017, French label Sézane debuted its first-ever denim line. For 2020, after listening to customer feedback to improve its offerings, the brand has launched a new line of eco-friendly denim. With a range of essential fits and cuts reimagined and designed to hug in all the right places (and enhance curves), the brand's biggest goal was to overhaul its production process at every step. Now, each pair is made from 100-percent GOTS-certified (Global Organic Textile Standard) organic cotton that requires two times less water in the production process.

Sézane The Brut Sexy Jeans ($125)

Spanish brand Sunad has a slow-fashion philosophy. The company's goal is to bring back timeless designs using only natural fibers. All of Sunad's products are created in Spain in an attempt to promote the country's rich history of textiles.

What We'd Buy: Sunad Garriga Noche ($111)

Tata Harper is an organic beauty brand that makes painstaking efforts to create high-quality products without any of the harmful chemicals found in many other beauty and skincare items. The company carries the ecocert certification, which evaluates the sustainability of the entire production chain, from imports to packaging to distribution. The company is 100 percent certified vegetarian and has its own farm (with plenty of bees) where most of the ingredients found in its skincare products are grown.

What We'd Buy: Tata Harper Clarifying AHA + BHA Mask ($72)

Good is Theory's most environmentally responsible collection to date. The pieces are made from certified organic linen and tree-friendly bio-viscose. The brand is also currently on track to count 50 percent of raw materials it uses as being sustainable by 2020.

What We'd Buy: Theory Cinched Short-Sleeve Shirt in Stretch Cotton ($265)

True Botanicals uses only environmentally-friendly ingredients in its skincare products, which helps you feel good about what you're putting on your skin. The brand takes sourcing seriously by tracing ingredients to their origins and ensuring that its cultivation practices are sustainable for the local community and the overall environment.

What We'd Buy: True Botanicals Renew Nourishing Cleanser ($48)

With a mission "to change the industry in every way to represent the inclusive, aware and environmentally conscious customer," according to the company's website, Warp+Weft is a family-run company offering a range of affordably priced jeans (every pair is under $100!) for various heights, sizes, and shapes. Every pair of jeans is made in an eco-friendly mill that is fully compliant with International Social and Environmental & Quality Standards; its process drastically cuts down water usage and incorporates a cutting-edge Dry Ozone technology, which is an alternate to chemical bleach. What's more, the brand is committed to ethical practices, expressed through fair wages, reasonable hours, and positive working conditions.

What We'd Buy: Warp+Weft Den Plus Slim Bootcut Jean ($97)

With goals to conserve 5.5. billion liters of water by 2020, use 100 percent preferred chemistry throughout its supply chain by 2020, use 100 percent organic cotton by 2025, and power all owned and operated facilities with 100 percent renewable energy by 2025, Wrangler's ethics run deep. With an Indigood initiative that focuses on sustainably dyeing denim, the brand takes it a step further with a commitment to an ethical supply chain via The Wrangler Science and Conservation Program, which advocates for land stewardship and soil health, setting forth farming practices that build the soil's capacity to function as a vital ecosystem and sustain plants, animals, and humans.

What We'd Buy: Wrangler Icons 11WWZ Slim Jean ($119)

Zara is doing its part to become more sustainable with the Join Life initiative, a collection of products — including jeans! — made from more sustainable raw materials such as ecologically grown cotton, Tencel lyocell, or recycled fibers. These garments are produced with technologies that save water and made with processes that allow for reduced emissions and the use of chemicals in production processes.

What We'd Buy: Zara Mom Fit Jeans ($40)