Tulum is a gorgeous part of the Yucatán Peninsula, with tons of tourist attractions, Mayan history, great food, and, of course, beautiful beaches. The problem is, everyone has figured this out. The area has blown up, and the beach road that once wasn't even paved is now lined with (very) high-end boutiques and pricey restaurants. Don't get me wrong — the food and atmosphere is actually worth the hype in a lot of ways, but you will certainly be paying the price for that hype. Many restaurants at Tulum beach have prices comparable to those of big cities in the US like New York and San Francisco.