Say Goodbye to Your Paycheck: Benefit Is Releasing an Entire Hoola Line

POPSUGAR Photography | Kirbie Johnson
POPSUGAR Photography | Kirbie Johnson
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If modern teen slang has you feeling like you're close to getting that AARP card, then prepare yourself for this fun fact: Benefit Cosmetics's Hoola Bronzer is 15 years old. How is that humanly possible? I remember when this product was first launched, and it is still the only powder bronzer I still actively go out and buy. That's because it's matte, it actually makes you look tan (not orange), and the name (and packaging!) make me happy.

If you're a Hoola fan like myself, prepare your bank accounts for March 1, when the brand releases three new bronzing products in the Hoola collection: Dew the Hoola Soft-Matte Liquid Bronzer for Face ($28), Hoola Zero Tanlines Body Bronzer ($30), and the Hoola Bronzing and Contouring Brush ($24). Keep reading to learn more about each product, then prepare to die and go to Benebabe heaven — to celebrate the anniversary in March, you'll be able to customize your very own Hoola Bronzer by engraving your name on the brush and the lid!

Gang's All Here
POPSUGAR Photography | Kirbie Johnson

Gang's All Here

The collection includes a body bronzer (and sponge applicator), matte liquid face bronzer, a contouring brush, and the OG Hoola bronzer. Unfortunately, the adorable travel bag isn't included.

Hoola Zero Tanlines All-Over Body Bronzer
POPSUGAR Photography / Kirbie Johnson

Hoola Zero Tanlines All-Over Body Bronzer

Even though I'm a tanning fiend, I get pretty nervous when it comes to bronzers. Granted, I've perfected the at-home application experience, but it still can be intimidating. Zero Tanlines ($30) is a buildable body bronzer that washes off with soap and water, so even if you muck up the application, you can start over anytime you need. The translucent gel blends into the skin without leaving harsh lines (hence the name).

The cap contains a small sponge applicator that helps buff the product onto your body without having to muddy up your hands.

Rubs in Quite Nicely
POPSUGAR Photography / Kirbie Johnson

Rubs in Quite Nicely

It does have a lighter finish, so you can continue to build up the coverage. And avoid putting on too much too fast.

Dew the Hoola Soft-Matte Liquid Bronzer For Face
POPSUGAR Photography / Kirbie Johnson

Dew the Hoola Soft-Matte Liquid Bronzer For Face

The brand took the Hoola Matte Bronzer and made it into a liquid, creating Dew the Hoola ($28)! It offers a lot of coverage, so if you're naturally that tan, this could even work as a foundation. I have paler skin, so I mixed a pump of the bronzer with my favorite foundation for a subtle glow.

Customized Hoola Matte Bronzing Powder
POPSUGAR Photography / Kirbie Johnson

Customized Hoola Matte Bronzing Powder

The iconic Matte Bronzing Powder ($29) hasn't changed, but you can customize the packaging and the brush! When you order from the Benefit Cosmetics website, you have to option to engrave the product with your name for only $5 for the entire month of March! Given my name never appears on any mass products, I especially loved this personalized element.

The Whole Lot
POPSUGAR Photography / Kirbie Johnson

The Whole Lot

The Bronzing and Contouring Brush ($24) is the perfect complement to the Matte Bronzing Powder. The original brush picks up a lot of product, so this helps to delicately contour your cheekbones, forehead, nose, and jawline without looking like you were spending a weekend playing in the dirt.

The collection will be available on BenefitCosmetics.com on Feb. 26, but you can pick up the entire collection in stores in March!