A Guide to Trendy Beauty Techniques Like Tontouring and Squinching

This technique was coined by photographer Peter Hurley, who claims that having wide eyes in a photograph makes you look weak or scared. "Narrow the distance between your lower eyelid and your pupil," advises Hurley, "bringing the top lid down just a touch." Presto! You immediately look more powerful and confident. (Think of Don Draper — he does this often!)

Learn more about squinching.