Serena Williams's beauty transformation over the years has been almost as impressive to watch as her dominance on the tennis courts. Although she's always been full of style and personality (both on and off the court), her style has evolved as popular culture has, too.
Looking back at her hair and makeup looks is like going through old photos of your very own '00s if you came of age around the same time: there's the bold but not exactly timeless colored makeup, some excessive but extremely fun glitter, and, eventually, a settled, neutral palette. Get inspired by Williams's beauty looks over the years with our gallery of her most memorable beauty choices so far.
Williams's early looks were pretty easygoing, although she wasn't immune to some of the early-'00s trends, as seen here with some (surprisingly subtle) lilac glitter eyeliner.
She subtly color-coordinated with this summery, girlie look: a swipe of lavender eye shadow to match her floral dress. She also veered into a new hair color with some beachy blond waves.
Serena (left, with sister Venus) went for total simplicity with this neutral look in the early years of her fame.
Williams's eye shadow was as bright as her award, while the rest of her makeup look was fairly subtle and natural-toned.
A bold, berry-pink lip added a colorful touch to Williams's otherwise neutral, timeless style, complete with subtly highlighted hair in a chic bun.
Williams let her eyes do the talking at this Dangerous Liaisons-themed event, with a smoky eye and a neutral palette everywhere else.
Just a hint of golden-green eye shadow made Williams's makeup really pop, especially in contrast with her sleek, pin-straight hair.
Pretty in pink indeed! Williams matched her soft pink eye shadow with the rosy tie of her outfit to walk the red carpet.
Williams leaned into the pinks for this look, with pink-hued eye shadow, shimmery blush, and a bright, glossy berry lip. And, as a bonus, she rocked some cute, choppy full bangs.
Williams (right) went with a bold coppery eye shadow for this 2006 charity event, which highlighted her eyes without being super attention-grabbing.
The mid-2000s were a time of embracing the sparkle, and that's just what Williams did for her look at this event. Plus, her coral-tinted lips added a pop of unexpected but coordinating color.
Bold brows were the name of the game for Williams here, joining the mid-2000s beauty trend.
With this shimmery ice-blue eye shadow (paired with her elegant updo), Williams went full-on Cinderella for the 2007 ESPYs.
Williams's winged eyeliner was an eye-catching addition to a fairly standard smoky eye. Paired with her new short haircut, it was the perfect look for the year's most stylish week.
The smoky gray eyeliner was one thing, and we love her glossy, straightened bob, but what made this look stand out was the pretty pop of glossy pink that Williams chose for her lips.
The very fact that this look was unassuming was what made it so lovely: there were just neutral eyes and pretty pink lips to keep things simple.
A little lip sparkle isn't out of place at this glam event, and Williams went for it with a shimmery, warm lip gloss.
Williams's deep smoky eye brought plenty of drama along with her sleek hairdo.
The silver-encrusted eye shadow (and golden-hued chin-length bob with bangs) at the centerpiece of Williams's Oscars look was certainly fit for the biggest stars on the red carpet.
Williams was the picture of sophistication with a hint of gold shimmer on her eyes, a pale pink lip, and long, perfectly curled dark hair.
Hot pink lipstick was the focal point for this sleek and fabulous beauty look from 2011, set off with equally bold bangs and totally straight, shiny hair.
This time, it wasn't Williams's makeup that put her beauty skills on display, but her nails, which gave a pop of hot pink and white with intricate details and showed off her fun personality.
Even on the tennis court, Williams serves up stunning looks, like this bold swoop of eyeliner midmatch.
A warm, neutral palette made this look perfect for a touch of Old Hollywood elegance and timeless glamour, just like her honey-toned loose curls.
Williams brought a soft metallic look to this celebratory dinner, coordinating perfectly with her pale pink and silver gown.
Copper eye shadow and berry lips were the name of the game for this warm, gorgeous look, playing perfectly off her midlength, casually curly hair.
A punch of purple lipstick reminded us of how bold Williams's style can be when she chooses to take risks.
Williams coordinated her black and red ensemble and her side-swept hairdo with bold, bright red lipstick.
Over the years, Williams has leaned more into timeless neutral palettes, which she embraced here with pink and taupe tones, positively radiant skin, and a rich, lighter hairstyle and waves.