Alida Araica (she/her) is a former newsletter manager at PS, where she oversaw and executed editorial and client email strategy and production and occasionally wrote product reviews. She has been working in marketing in the digital media space since 2018, working on email, content, and social media programs. Alida previously worked at Livingly Media and graduated from the University of California, Davis with a degree in English and minors in technology management and communication. On her days off, you can find her drinking iced coffee, watching a Warriors game, or indulging in her (extensive) skin-care routine.
