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It's a 10 Crowdsourcing Contest

Here's How You Can Win a Lifetime Supply of Hair Products — and $10,000

First you could create your own potato chip with the Lay's Do Us a Flavor contest, and then you could pick the next scent of Lip Smacker balm. Now, you can dream up your perfect haircare product with an exciting new contest from It's a 10 — and win big, too.

The brand is asking the public to invent their own dream hair product for a chance to get it made into the real thing. It's a 10 founder Carolyn Aronson told POPSUGAR that she will choose 10 finalists some time in December and a winner in January.

Not only will the winner get their idea made into a real It's a 10 product, but they'll also receive $10,000 and a lifetime supply of It's a 10 products. The winner will receive a few items each month, as well as try out the latest products from the brand.

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To enter the contest, you can go to its website and submit your idea through Nov. 16. On Oct. 10, the brand will also be giving out 100,000 free Miracle Leave-Ins in 30 cities across the US, so be sure to pick up your own.

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