Waking up to a leaked beauty product is something of a catch-22 for makeup-lovers: of course, all you want to do is spy on a sneak peek, but it also doesn't feel right to snoop on something a brand hasn't officially revealed yet. Anastasia Beverly Hills fans found themselves in that exact dilemma on Jan. 15, when a beauty news Instagram account revealed pictures of the brand's upcoming Soft Glam Eye Shadow Palette.
So good news: ABH is coming out with more makeup — cue happy dance. Bad news: brand president and human unicorn Claudia Soare is bummed she had to reveal Soft Glam before she was ready. The businesswoman took to social media to give us more details of the 14-pan bundle, but not before clapping back at Instagram accounts that leak products.
I am so fucking sick of people posting products that have not been revealed yet. Kicks in Sweden thanks for blowing all my work & my team 🖕🏼And that goes for everyone, revealing products that a brand has not talked about is not news, it’s the most disrespectful & selfish thing— norvina (@norvina) January 15, 2018
Stop using my work & every other persons who works hard to launch something to get likes— norvina (@norvina) January 15, 2018
"Stop using my work and every other persons who works hard to launch something to get likes," Soare wrote on Twitter. She then turned her attention toward promoting Soft Glam, which she wrote is similar in formula to the brand's beloved Modern Renaissance Palette ($42).
Soare began by swatching the shimmering warm hues, placing shimmer and corresponding matte options side by side. She wrote that the formula is "butter soft."
We pretty much want to stare at the rose gold shade all day, and can we talk about the insane pigmentation of that glitter champagne hue?! Soare displayed the gold tones swatched on her fingers, and we need all of those colors swiped on our eyelids, STAT.
According to the brand's Instagram, we won't have to wait too long to add this baby to our vanities. The Anastasia Beverly Hills Soft Glam Palette will be released in March.