To create our first-ever line of beauty products, we've worked with you, our loyal fans, and partnered with beauty veterans to create 80-plus products made with incredible, good-for-you ingredients. Our goal: to create a product line for you to become obsessed with!
Over the years, POPSUGAR has always wanted to help you live a happier, healthier life. We feel like your trusted friend, whether we're keeping you up to speed on today's news, recommending our favorite new products, or doing a workout video right along with you.
We listened to you! We tapped into our network of 100 million beauty junkies and asked what you wanted. We created a line that has healthy ingredients such as Hawaiian kukui oil and blueberry and hibiscus extracts, which are loaded with antioxidants. We've made packaging that is clean and portable for the girl on the go, because we want you to have products that can fit in your clutch, gym bag, or coat pockets. The products are also buildable, so whether you want just a hint of color or a high-impact, bold lip or eye, our products deliver on both! (For even more details, check out the WWD article on Beauty by POPSUGAR here.)
Beauty by POPSUGAR is made for your happiest, healthiest face. Beauty by POPSUGAR is now available at Ulta.com and BeautybyPOPSUGAR.com. It's also coming to Ulta stores near you soon! This is where smart meets beauty.