Concrete Proof That Urban Outfitters Has Hidden Gems in Its Beauty Department

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While you've been shopping at Urban Outfitters for Juicy Couture, graphic tees, and denim, you've likely been sleeping on the store's best department: beauty. If you've ventured into one of its stores lately or checked its site, you might have noticed that the beauty department is growing, both in stores and online. What used to be a small section in the back of the shop or by the register is now a wide assortment of products from a surprising number of brands. From sheet masks to eye shadows, keep reading to see what gems are hidden in the beauty department.

Milk Makeup Eye Pigment​

Milk Makeup Eye Pigment​

What it is: Milk Makeup Eye Pigment ($24)

Why you need it: This ultrapigmented eye shadow comes in 10 metallic shades that won't budge. The cream formula promises no creasing or fading, and the tube makes it easy to swipe on the shadow with your fingers.

Anastasia Beverly Hills Modern Renaissance Palette​

Anastasia Beverly Hills Modern Renaissance Palette​

What it is: Anastasia Beverly Hills Modern Renaissance Palette ($42)

Why you need it: To our surprise, Urban Outfitters carries a decent range of Anastasia Beverly Hills products, and this Modern Renaissance palette is our top pick. This highly rated palette has 14 pigmented shadows that are the perfect mix of berry and neutral tones, so you can create an everyday look or something a little more dramatic.

Lime Crime Mini Velvetine Matte Lipstick Box Set​

Lime Crime Mini Velvetine Matte Lipstick Box Set​

What it is: Lime Crime Mini Velvetine Matte Lipstick Box Set ($28)

Why you need it: This curated set is just a few dollars more than an individual Velvetine Matte lipstick but allows you to try several colors at once. They even come in a cute little rose-shaped tin.

Tony Moly I'm Real Mask Sheet​

Tony Moly I'm Real Mask Sheet​

What it is: Tony Moly I'm Real Mask Sheet ($3)

Why you need it: With 12 different options to choose from, there's a sheet mask for any skincare issue, from dullness to dryness. Even better, they're cheap enough to buy in bulk.

Embryolisse 24-Hour Miracle Cream​

Embryolisse 24-Hour Miracle Cream​

What it is: Embryolisse 24-Hour Miracle Cream ($16)

Why you need it: The name is hardly an exaggeration! This cult moisturizer is rich yet absorbs easily without leaving skin greasy. It also helps prep skin for makeup, so you can skip the primer.

Frank Body Coffee Scrub​

Frank Body Coffee Scrub​

What it is: Frank Body Coffee Scrub ($18)

Why you need it: That scrub that you've seen all over Instagram in perfectly posed bath photos is actually incredible. This blend of coffee, brown sugar, and oils like coconut and sweet almond buffs away dead skin, leaving you smooth and hydrated.

Spectrum Collections Attention Seeker 10-Piece Essential Brush Set​

Spectrum Collections Attention Seeker 10-Piece Essential Brush Set​

What it is: Spectrum Collections Attention Seeker 10-Piece Essential Brush Set ($50)

Why you need it: This 10-piece set of synthetic (and vegan!) brushes has every kind of brush you might need, from the supersmall angled liner brush to a large powder brush. The millennial pink handles and unicorn-colored bristles aren't just on trend, they'll look pretty amazing on your vanity, too.

Herbivore Botanicals Mini Rose Hibiscus Face Mist

Herbivore Botanicals Mini Rose Hibiscus Face Mist

What it is: Herbivore Botanicals Mini Rose Hibiscus Face Mist ($16)

Why you need it: This coconut water face mist will probably be the only thing you want to use this Summer. It's infused with rose and hibiscus so it's hydrating and refreshing. Try it before moisturizing or throughout the day.

Fig + Moss For UO Herb + Flower Shower Steamer Trio​

Fig + Moss For UO Herb + Flower Shower Steamer Trio​

What it is: Fig + Moss For UO Herb + Flower Shower Steamer Trio ($14)

Why you need it: Yes, you can still have the at-home spa experience without a bathtub. These shower steamers come in scents like eucalyptus and lavender and create an aromatherapy experience when dissolved in the shower.

Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow

Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow

What it is: Stila Magnificent Metals Glitter & Glow Liquid Eyeshadow ($24)

Why you need it: These liquid eye shadows are unbelievably pretty. All of the eight shades are highly pigmented glitter formulas that glide on effortlessly, without the need for a base or "glue."