Best Beauty Products on Amazon
Amazon's Holiday Beauty Event Is Here — Shop the 16 Best Deals Up to 50% Off
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
Even if you've just unboxed your Amazon Prime Day haul, the Amazon Holiday Beauty Event is 100 percent worth shopping. From October 19 through November 1 you'll find even steeper discounts on coveted beauty products that are perfect for restocking your own supply or tucking away as holiday gifts.
The sale includes a curated selection across all categories: hair, makeup, skin care, and fragrance. Every two days, a new category has a 48-hour flash with up to 40 percent off bestselling products. Whether you're looking to score a deal on K-beauty favorites or splurge-worthy hair tools, there are loads of cult-favorite finds throughout the event.
To cut through the massive inventory and revolving door of flash sales, I've cherry-picked products that our own editors have tested and loved. From there, I've included highly-rated products with viral popularity, Amazon's own bestsellers, as well as products our editors have tried but haven't covered on the site yet. So if you've been waiting for a sale to finally invest in a Dyson hair tool or want to try the pimple patches our editors use to expedite the healing process, keep scrolling.
The Best Deals From Amazon's Holiday Beauty Event
- For a gorgeous bronzy glow: Physicians Formula Murumuru Butter Bronzer at $12, originally $16
- An editor-loved acne treatment: Differin Gel Acne Treatment with Adapalene at $13, originally $15
- The heatless trick to voluminous curls: Kitsch Satin Heatless Curling Set at $14, originally $18
- The overnight mask that leaves you with glass skin: Medicube PDRN Pink Collagen Gel Mask at $14, originally $21
- A tried-and-true beauty staple: AmLactin Daily Moisturizing Lotion at $16, originally $25
- For a glossy wash of color: Laneige Glaze Craze Tinted Lip Serum at $18, originally $22
- The TikTok-famous pimple patches: Hero Cosmetics Mighty Patch at $18, originally $23
- A K-Beauty hydrating staple: COSRX Snail Mucin 96% Power Repairing Essence at $19, originally $25
- For a precise brow application: Anastasia Beverly Hills Brow Definer at $21, originally $27
- A French pharmacy must have: Embryolisse Lait-Crème Concentré Face Moisturizer at $26, originally $32
- The bond-building treatment that's easy to use: Joico Defy Damage KBOND20 Power Masque at $30, originally $39
- A sensitive-skin-approved cleanser: First Aid Beauty Ultra Gentle Cream-to-Foam Cleanser at $30, originally $42
- Our editor's favorite highlighter: Charlotte Tilbury Beauty Light Wand Liquid Highlighter at $31, originally $42
- The quick and easy hack to whiter teeth: Crest 3D Whitestrips at $35, originally $46
- Save 50 percent on this high-tech toothbrush duo: Philips Sonicare DiamondClean 9000 Electric Toothbrush Bundle at $200, originally $400
- The hair tool on everyone's wish list: Dyson Airwrap at $535, originally $710
Physicians Formula Murumuru Butter Bronzer ($12, originally $16)
This soft and creamy bronzer gives your cheekbones a touch of sunkissed shimmer and blends into the skin like butter for a flawless application every time. And just wait until you smell it: it'll transport you to a coconutty paradise.
Differin Gel Acne Treatment with Adapalene ($13, originally $15)
If you have stubborn acne, try Differin Gel. The powerful over-the-counter retinoid acne treatment targets clogged pores and inflammation to combat breakouts. Our beauty section lead uses it; read her Differin Gel Acne Treatment with Adapalene review for more details.
Editor Quote: "The Differin Adapalene Gel is very different from the prescription topical I was given. It's much gentler, for starters. While I still went through an adjustment period as my skin got used to the powerful vitamin A derivative — which usually causes some purging, dryness, flakiness, or slight redness — it was much more tolerable for me. The gel texture is very lightweight, and a little bit (about a pea size) is easily blended onto my entire face." — Jessica Harrington, beauty section lead
Kitsch Satin Heatless Curling Set ($14, originally $18)
This satin curling set proves that achieving voluminous curls doesn't have to involve heat. Just wrap your hair along the satin curling rod and use the scrunchies to keep hair in place. It's easy and comfortable to wear while you sleep. Best of all, it delivers bouncy, frizz-free curls.
Medicube PDRN Pink Collagen Gel Mask ($14, originally $21)
This product is proof that the motto "work smarter not harder" can apply to your skin care. Put on this hydrogel mask before bed and let your skin absorb the serum overnight. When you remove it in the morning your skin will be left with that viral glass skin glow.
AmLactin Daily Moisturizing Lotion ($16, originally $25)
The Amazon Holiday Beauty Event is the perfect time to restock on AmLactin Daily Moisturizing Lotion. Formulated with 12 percent lactic acid, this bestseller gently exfoliates to leave skin feeling soft and smooth. One of our editors is a longtime fan — read her AmLactin Daily Moisturizing Lotion review to find out why.
Editor Quote: "Whenever my friends ask how I'm able to get buttery-soft skin or how my bikini line looks smooth, I pretty much credit it to consistently using AmLactin's Daily lotion. My 'strawberry skin' is practically gone; I even noticed that my underarms are lighter and more even-toned as well." – Anvita Reddy, former assistant shopping editor
Laneige Glaze Craze Tinted Lip Serum ($18, originally $22)
For a lipgloss that doubles as nourishing lip care, this tinted lip serum tops our list. The formula includes plumping polypeptides and subtle pops of color. Our editor tested out several shades and writes about everything from the scents to the moisturizing effects in this Laneige Glaze Craze Tinted Lip Serum review.
Editor Quote: "If you're a lip gloss lover like me, you'll also love the Laneige serum immediately, no joke. Not only are the doughnut-inspired scents extremely pleasant (sugar glaze being my favorite), but the results after just one swipe are truly a sight to behold. The shine is impeccable, and even after hours of wearing it, I don't have to reapply — unlike my other glosses. I also love the serum's moisturizing texture. It doesn't leave my lips feeling sticky or dry after a while, but hydrated and plush thanks to ingredients like polypeptides and argan ceramides that improve skin barrier function and lock in moisture. My lips plus this serum are a true match made in heaven." — Naomi Parris, former assistant shopping editor
Hero Cosmetics Mighty Patch ($18, originally $23)
The rare times I get pimples, this Hero Cosmetics Mighty Patch does the job with ease. I mostly use it at night for six hours (as directed) then peel it off to reveal practically new skin. Read more about my experience in our Hero Cosmetics Mighty Patch review.
Editor Quote: "From its unmatched staying power to the undeniable results, I can say that the Hero Cosmetics Mighty Acne Patch truly lives up to the hype. Thanks to its gel formula, the patch gently clings to the skin for hours while effortlessly absorbing all of the gunk in the pimple. This is great, whether you're a heavy sleeper or on the go all day. It also helps you beat the annoying temptation of picking at your face, which helps prevent scabs and scarring caused by popping pimples." — Naomi Parris, former assistant shopping editor
COSRX Snail Mucin 96% Power Repairing Essence ($19, originally $25)
The star ingredient in this essence is snail mucin, a sticky substance produced by snails that's great for quenching dry skin. The texture is lightweight, with a cooling gel texture that's both non-greasy and non-sticky. Its comfortable application is just one of the reasons tens of thousands of shoppers have rated it five stars, calling it "transformative" and "magic for your skin." Learn more by checking out our COSRX Snail Mucin 96% Power Repairing Essence review.
Editor Quote: "It's been months since I started using the essence daily. I use it after cleansing and before applying moisturizer, and I am a complete convert. Though I was worried the additional skin-care step would clog my pores over time, leading to pimples and what have you, my skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too. For a while, I had been feeling as though the cream would just sit atop my skin after application, and now I feel like it's actually penetrating through and sinking in. Best of all, I finally feel close to glazed doughnut status." — Kelsey Garcia, lifestyle director
Anastasia Beverly Hills Brow Definer ($21, originally $27)
Add volume and definition to brows with this brow pencil. The triangle-shaped tip is retractable and makes it easy to fill in and define brows, thanks to the three different-sized edges.
Embryolisse Lait-Crème Concentré Face Moisturizer ($26, originally $32)
Ask any frequent traveler what is at the top of their French pharmacy hauls and you'll find this rich face cream. Not only does it soothe sensitive skin thanks to ingredients like shea butter and aloe vera, but it doubles as the perfect hydrating base before makeup.
Joico Defy Damage KBOND20 Power Masque ($30, originally $39)
Looking to give damaged hair some TLC? Let this mask sit for up to five minutes to help rebuild and protect bonds that make your hair stronger. Plus, it doesn't even add an extra step to your routine. Just reach for this instead of a conditioner one to two times per week.
First Aid Beauty Ultra Gentle Cream-to-Foam Cleanser ($30, originally $42)
As someone with sensitive skin I can attest that nothing is scarier than the threat of running out of my go-to products — and most importantly a gentle cleanser. This cream-to-foam formula has all-star ingredients like colloidal oatmeal and glycerin to protect your skin barrier while washing off dirt and makeup.
Charlotte Tilbury Beauty Light Wand Liquid Highlighter ($31, originally $42)
This highlight-blush duo adds a flush of color with the illusion of extra-dewy skin. The cushion applicator makes it easy to dot on and blend with a brush or fingers. Our editor tested it out after seeing it go viral on TikTok and instantly became a fan. For more details and photos, read our Charlotte Tilbury Beauty Light Wand Liquid Highlighter review.
Editor Quote: "Despite looking like a bingo marker, the cushion applicator is ingenious. Resembling a faux bunny tail, the fluffy cushion manages to remain soft and velvety even after oozing with product. It's so foolproof, I can't even be upset about how the tube feels like it's made up of 50 percent air. Luckily, a little goes a long way, and you can build up several layers of this blush without even having to pump out more product." — Samantha Sasso, branded editor
Crest 3D Whitestrips ($35, originally $46)
Crest Whitestrips are a classic you shouldn't overlook. One of our editors used them for just three consecutive days leading up to her wedding and saw significant results in that short amount of time. (See the before and after pictures in our Crest 3D Whitestrips review.) They're worth the slight discomfort and arguably much more comfortable, convenient, and affordable than a professional treatment.
Editor Quote: "After just four treatments, the difference is already remarkable. The "before" image on the left and the "after" image on the right clearly shows the noticeable change. And I've barely made a dent in the box with plenty of treatments left." — Marisa Petrarca, former contributing shopping editor
Philips Sonicare DiamondClean 9000 Electric Toothbrush Bundle ($200, originally $400)
As one of the best overall deals, you can upgrade your toothbrush with this high-tech duo that is 50 percent off. The electric toothbrush has over 12 brush settings and connects to an app that helps you track your brushing habits. Complete with a charging stand and traveling case, this bundle has everything you need to immediately up your dental routine.
Dyson Airwrap ($535, originally $710)
If you've been dreaming of owning a Dyson Airwrap, you can snag this original model for 25 percent off. It features six styling attachments for more efficient blowouts, curling, and shaping capabilities. Our editor owns this version and writes about it in this Dyson Airwrap review.
Editor Quote: "The biggest difference I've noticed with my hair when using the Airwrap vs. hot tools is that my styles always last a lot longer. The bouncy waves I get when using the barrels often last at least three days, whereas my style after using a hot tool only lasts one day. Plus, I've noticed such a difference in the health of my hair because the Airwrap doesn't use extreme heat." — Renee Rodriguez, beauty senior staff writer and social producer
— Additional reporting by Marisa Petrarca and Adelaide Giesey
Angela Elias (she/her) is a former contributing editor for PS Shopping, where she reviewed everything from beauty products to kitchen gadgets, curated can't-miss sales, and created "best of" shopping roundups. Previously, she led the relaunch of Popsugar's Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.
Marisa Petrarca (she/her) is a former contributing editor for PS Shopping with more than seven years of experience writing and editing beauty, fashion, and lifestyle content. She was previously the senior beauty editor at Grazia USA and the style and beauty editor at Us Weekly. Now freelancing, her work has been featured in Cosmopolitan, Allure, Marie Claire, and more.
Adelaide Giesey (she/her) is a shopping writer at Popsugar. With over seven years of industry experience, she is an expert in all things beauty and enjoys writing across fashion and lifestyle categories. Prior to PS, she helped shape the beauty verticals at Byrdie, Coveteur, and InStyle.
