Best Mascara in the United States | 2017
This Mascara Is So Good, It Was Just Declared the Best Formula in the United States
Just like you need incredible self-restraint to eat a single potato chip, it is similarly as impossible to restrict yourself to owning just one tube of mascara. That is, until you find your holy grail formula. For many beauty-lovers around the world, that formula is Too Faced Better Than Sex mascara ($23). The unique hourglass-shaped brush hugs and coats every lash with inky black pigment, making them look lush and fluttery.
That's why it comes as no surprise that Today teamed up with New Beauty to award the formula with the title of best mascara in America. Too Faced cofounder Jerrod Blandino shared the news on his Instagram (seen above).
If you still haven't tried Better Than Sex, what are you waiting for? Should you be wary of committing to a full-size tube, pick up the deluxe sample, which is only $12. Unlike many brands, Too Faced includes the same brush of its full-size mascara in its minis, so you can get the full lash experience.
