Buxom's New Lip Powders Will Make Your Lips Feel Soft Like a Pillow

There's a new lipstick category on the block, and it isn't of the matte nor glossy persuasion — it's a powder. The texture is lightweight yet pigmented, and lasts way longer than other formulas. Case in point? Buxom's Pillow Pout Creamy Plumping Lip Powder ($22).

This product gives your lips that blotted, just-been-kissed stain of color as opposed to completely coating them. It comes in 10 neutral shades that complement a variety of skin tones, but it's the applicator that's especially cool: unlike traditional lipsticks or glosses that require you to dip the wand into its respective tube, this product comes with powder sneakily stored in the cap. So, each time you twist it on or off, the sponge-tip applicator gets coated with color.

We swatched the Buxom newness for our POPSUGAR Beauty Instagram series, Swatch With Us, so you can see the new shades up close. Check them out ahead, and be sure to follow us on Instagram for more buzzy beauty finds.