No, Kylie Jenner, You Did Not Start the Nude Lipstick Trend
After meeting Kylie Jenner earlier this year, I didn't think that her more unorthodox remarks would faze me. Since I knew she was obsessed with pizza and desperately intrigued by sunsets, she would have to say or do something really bizarre to catch me off guard. Her lip gloss advertisement/music video was confusing, but not particularly shocking. However, a snippet of her recent interview with Paper magazine left me with some complex feelings.
"I didn't see one other girl wearing nude lipstick — I didn't even care about the lipstick, I just wanted my lips to be bigger — and then I started seeing a bunch of girls wearing nude lipstick," she told the outlet. Reread that: though Kylie is an arbiter of taste, she seems to think that nude lips weren't a popular trend until she started sporting them.
As someone born in the '80s, Kylie, I want to tell you that nude lipstick has been around a long time and so has the overlining technique you have been using for the past few years. Let's take a trip down memory lane!
During my formative years in the '90s, I grew up surrounded by women wearing superpale, fleshy lip colors that were defined with a chocolate pencil. Though much of the country ditched this technique by the turn of the millennium, I'm from Staten Island, New York, and I saw this none-too-flattering trend last until the early 2000s. At this point, women ditched the pencil in favor of attempting to match their lipstick as closely as possible to their skin tone.
If anything, I would give Kylie credit for the resurgence of matte nude formulas, which hadn't been too popular since the mod era, but really, she's just a savvy businesswoman. Matte liquid lipsticks started to saturate the market in 2014, and Kylie combined these hit products with the shades she used to exaggerate the natural shape of her lip. With that, the Kylie Lip Kit — and her beauty entrepreneurial career — was born.
But to say that she hasn't "seen one other girl wearing nude lipstick" seems a bit unfair. Kylie, look within your family! Your sister Kim rose to fame rocking a muted pout. And she's not the only star to make neutral look gorgeous. Jennifer Lopez, Jennifer Aniston, and more stars have been doing this for decades. For proof, read on!