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Essie Launches January 2017

Essie Launches 2 New Collections That Make a Case For Nail Health

Essie Launches January 2017
Image Source: Essie

When Essie introduced its Gel Couture collection last year, the new bottle wasn't the only thing that made our beauty-loving hearts skip a beat. The iconic brand had finally given us its solution to fatiguing (and pricey) salon gel manicures, which after numerous applications weaken even the strongest of nails.

This month, Essie is launching an extension of its Gel Couture collection with six new delicate shades inspired by the ballet. If you think about it, the relationship makes perfect sense. Mastering the art of ballet takes finesse and precision, which is exactly what the masterminds behind the collection wanted to convey. Each bottle will run you a cool $12, but the long-lasting shades will withstand up to two weeks of wear and tear if you're careful.

In conjunction with the new launch, Essie introduced a brand-new hybrid line that combines nail color and nail care. Dubbed the "BB cream of nails," the Treat Love & Color collection professes to improve overall nail health over time by giving them a little extra TLC. The formula boasts collagen, camellia leaf extracts, and brightening pigments, but our favorite part is that the polish doesn't require a base or top coat. Each of the three shades retails for $10, so consider it an investment in your beauty routine.

Keep scrolling for a look at both collections, which are available now.

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