Prepare to Be Obsessed With Fluide, a Gender-Neutral, LGBTQ+ Beauty Brand
Glitter is a gift from the beauty gods, and it looks good on everyone, regardless of gender. Period. End of story.
Now that we've gotten that out of the way, please allow us to introduce you to Fluide. Not only does this new beauty brand sell bold makeup that's bound to make you smile, but it also donates part of its profits to LGBTQ+ rights organizations. Along with that, its campaign imagery features a diverse cast of models that give representation to marginalized communities many mainstream beauty brands (unfortunately) ignore.
Fluide donates a portion of its sales to the LGBTQ+ health center Callen-Lorde and the Sylvia Rivera Law Project, which fights to protect the civil liberties of nonbinary people. The brand also welcomes input from customers on what organizations it should support.
Its lineup currently includes a liquid lipstick, glitter pigments, and sparkling nail polish to help anyone and everyone get their glow on. Read on to see what's what from this inclusive new brand.