The push for inclusivity in the beauty industry is impacting everything from who a brand selects as its ambassador to what its marketing campaigns look like to how loyal its consumers are. But perhaps one of the most important displays of representation is with makeup products that are available in a full spectrum of shades. After all, no woman deserves to feel excluded from using a product because it wasn't made with her in mind.
With brands both new and heritage offering a wider range of shades than ever, the industry is finally making strides in becoming more diverse. The 11 brands ahead all carry foundation in at least 30 shades! The next time you're shopping for foundation, head to Nordstrom, where you're bound to discover a shade that works for you. And don't forget: the beauty counter at your local Nordstrom store can provide you with a free 10-day supply of your ideal foundation so you can be sure it's the perfect match.
