After taking over our Insta feeds with coffee scrub selfies and winning over none other than Ariana Grande, Frank Body is now going to be more popular than ever with its arrival in 100 Ulta stores this week. That's right — you'll get to see, feel, and most importantly smell the delicious Australian natural skincare line IRL before you purchase.
In addition to its signature scrubs, Frank Body's Coconut Body Balm, Body Cream, Lip Duo, and full-face range will be on shelves in Ulta's bodycare section. There are also plans to make the brand available online at Ulta.com in 2018. Previously, Frank was only available online at frankbody.com and at Urban Outfitters stores, where it debuted in 2016.
Ahead, see some #thefrankeffect snaps to inspire your own: