Free People Slammed For Selling Colorful Dreadlock Extensions Online

Okay. ENOUGH. pic.twitter.com/PcXJcI0GzG

— kelsey. (@_brinflakes) August 15, 2016

Free People is in hot water for an (all-too-common) example of cultural appropriation. The millennial clothing chain added pink and tie-dye faux dreadlocks to its e-commerce site for $128. The product description reads: "Add a little something extra to your 'do with these colorful dreadlock extensions featuring wood, bead, and flower accents."

Dreadlocks have dated back thousands of years. The historically matted hairstyle (typically worn by black men and women) has also been commonly associated with a variety of negative stigmas and stereotypes. Remember when E! Fashion Police host Giuliana Rancic commented that Zendaya's faux locks likely "smells like patchouli or weed" at the 2015 Oscars?

Unfortunately, the controversy surrounding Giuliana's comments is just one example of the criticism related to the style. Some men and women who wear locks are also often associated with uncleanliness and unprofessionalism in the workplace and in their daily lives.

Twitter users got wind of the colorful faux lock extensions and slammed the site for taking the common black hairstyle, showcasing it on white models, and attempting to make it just another passing beauty fad. Some users urged Free People to remove the offensive product from its website, and others expressed genuine confusion about its exploitation of the style. Scroll through to see what they had to say.

@FreePeople Remove this from your site.

— kelsey. (@_brinflakes) August 15, 2016

@LeastroPhysics @_brinflakes I thought they were turnip roots 😵

— Miri Elaine (@littlemiribird) August 15, 2016

@meghin_ because what is "unprofessional" on black people is just "fashionable accessories" on white people.

— Dulce-Marie Flecha (@DulceFlecha) August 16, 2016

@_brinflakes what in the world?! 😧 I'm amused and offended at the same damn time.

— K.T. Ewing (@KTEwing901) August 15, 2016

@_brinflakes I had to keep looking at photo, tweet, and description over & over to "make sense" of wtf I was looking at😒

— Miss KG (@MissKayGee5) August 16, 2016

@_brinflakes even as a white person: pic.twitter.com/dD2BLV7PwM

— Anne Shaneen (@annetown) August 16, 2016

.@FreePeople What the actual fuck is this?

cc: @_brinflakes

— (((Cheryl D))) (@DemocracyYes) August 16, 2016