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Free People Dreadlocks Controversy

Free People Slammed For Selling Colorful Dreadlock Extensions Online

Free People is in hot water for an (all-too-common) example of cultural appropriation. The millennial clothing chain added pink and tie-dye faux dreadlocks to its e-commerce site for $128. The product description reads: "Add a little something extra to your 'do with these colorful dreadlock extensions featuring wood, bead, and flower accents."

Dreadlocks have dated back thousands of years. The historically matted hairstyle (typically worn by black men and women) has also been commonly associated with a variety of negative stigmas and stereotypes. Remember when E! Fashion Police host Giuliana Rancic commented that Zendaya's faux locks likely "smells like patchouli or weed" at the 2015 Oscars?

Unfortunately, the controversy surrounding Giuliana's comments is just one example of the criticism related to the style. Some men and women who wear locks are also often associated with uncleanliness and unprofessionalism in the workplace and in their daily lives.

Twitter users got wind of the colorful faux lock extensions and slammed the site for taking the common black hairstyle, showcasing it on white models, and attempting to make it just another passing beauty fad. Some users urged Free People to remove the offensive product from its website, and others expressed genuine confusion about its exploitation of the style. Scroll through to see what they had to say.

Image Source: Free People
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