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Gigi Gorgeous Pride Beauty Routine

Exactly How Much an LGBTQ+ Person Spends on Beauty For Pride

Gigi Gorgeous Pride Beauty Routine

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Not to sound like a Mastercard commercial, but celebrating the big events you're passionate about is priceless. (Just ask Macy's — the retailer reportedly spends a cool $11.6 million on the Thanksgiving Day parade each year.) For LGBTQ+ people, the biggest one often comes during Pride month, and this year's New York City parade marks the 50th anniversary of the Stonewall Riots, which means you can expect members of the community to go big.

Exactly how big, you wonder? Because it's hard to describe how detailed — and, sometimes, rainbow-fueled — the getting-ready process can be, we asked YouTube personality, activist, and author Gigi Gorgeous to walk us through what she does beauty-wise for Pride . . . and just how much it costs.

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