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How Can I Buy the E.L.F. Holy Smokes Palette?

The New E.L.F. Palette Has the Internet Saying, "Holy Smokes!"

Whatever your eye color may be, it looks like E.L.F. wants to give you baby blues. That's because this drugstore brand (full name: Eyes Lips Face) will drop its latest Mad For Matte Holy Smokes Palette ($10) on Aug. 8. And even if you're a Mad For Matte hoarder, there's something super new about this latest launch that you won't find in prior palettes.

E.L.F. Mad For Matte Palettes are everyday favorites known for delivering wearable, blendable shades. But these previous, neutral-heavy releases don't feature any cool blue colors. That's why the faded denim tone and seafoam green standout hues found in Holy Smokes are such delightful surprises. And if you're all peached out from a Summer full of pinks, you'll flip for the palette's pale silver and dark gray shades. This is normcore makeup at its essence (and least expensive!).

If you need to add E.L.F.'s latest creation to your vanity, act fast. These babies are known to sell out quickly, so be sure to pick one up on Aug. 8, in stores or at

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