Exactly How Much $$ the Kardashian-Jenner Family Makes in Beauty Sales
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When we talk about "keeping up" with the Kardashians, we mean so much more than just watching a show. There are also tons of zeroes to keep track of, many of which live in the bank accounts of each family member with a beauty deal. Whether it's Kylie Jenner selling enough lip kits to make her the youngest multimillionaire ever or Kris getting her cut as a momager, these women know a thing or two about bringing home the bacon. (Only in this case, it's products.) Ahead, we break down the Kardashian-Jenner beauty empire.
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Kylie Jenner
According to a "conservative estimate" by Forbes, Kylie Jenner has earned $800 million since starting Kylie Cosmetics in 2016. In fact, when the youngest Jenner drops a buzzy collection such as her birthday line, she can earn up to $100 million in just one day. This all makes the 20-year-old the fourth youngest American female billionaire, with Forbes estimating that she'll surpass Facebook founder Mark Zuckerberg for the title of youngest billionaire ever by 2019.
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Kim Kardashian West
When Kim Kardashian West launched KKW Beauty in 2017 with just one product — a contour kit priced at $48 — she made a whopping $14 million in just one day. She has since launched a string of other items including concealer, lipstick, and fragrances, with Forbes estimating KKW Beauty is worth $100 million. The site also wrote that Kardashian owns 100 percent of the startup, which contributes to her $350 million net worth.
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Kendall Jenner
In 2014, a then-19-year-old Jenner landed a massive beauty deal with Estée Lauder, which was reportedly worth around $1 million a year. A collection of 82 makeup products followed under the brand Estée Edit, with its first-year sales projected to reach $60 million. The line was discontinued in 2017, but not without fanfare — Jenner's lipstick shade "Restless" was so popular, it sold out in just three days.
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Khloé Kardashian
Though Khloé prefers to make her $40 million net worth in non-beauty ventures (see: her Good American Jeans collection and three E! shows), she has collaborated with Kylie Cosmetics twice. The first iteration sold out in six minutes.
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Kourtney Kardashian
Kourtney Kardashian earns around $10 million a year through her various Instagram beauty campaigns, including brands such as Lyfe Tea. More on the makeup front is on the way from this sister, too: back in January, she reportedly filed legal documents to start a "Kourt" cosmetics line.
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Kris Jenner
Fans call Jenner a "Momager" for a reason: she gets a 10 percent cut of all her daughters' earnings. That's around $7.2 million a year — and that doesn't count her surprise Mother's Day collaboration with Kylie Cosmetics.