Glossier's pink pouches — those rosy, bubble-wrapped, zip-up makeup bags that come with each purchase — have become just as ubiquitous with the brand as its star releases like Boy Brow or Cloud Paint. In fact, a few years ago I couldn't go out in New York City without seeing at least one woman using the cosmetics case as a nighttime clutch. The reusable cases have become one of the more unlikely It-girl beauty buys in recent memory. How do you use yours?
That's exactly the question Glossier just asked on Twitter. And people are answering — sometimes in the most unique ways. From the woman who uses her pink pouch to store liquids in her carry-on to the hero who sacrificed it as her, uh, puke bucket, it's safe to say these babies are multi-purpose. Read on for some of the best responses!
I once puked in mine while extremely hungover on a bumpy car ride. Thanks, Glossier! 🌸— BinkyTown USA (@fridamerx) February 2, 2018
They’re all stored under my bathroom sink holding the makeup I stopped using when I got on the glossier train 🚂— Elizabeth Eidanizadeh (@lizeidanizadeh) February 2, 2018
i use mine to bring just my essentials to exams !! pic.twitter.com/Ko0J1yBIGn
— ʕ•́ᴥ•̀ʔ (@numberonedogmom) February 2, 2018
For my weed stuff 💞🌱
— Greta (@MissGretaTaylor) February 2, 2018
My grandma took some of mine away because it was so cute. Who is going to say no to their nana?!
— Stephy (@stephyyspice) February 2, 2018
For my accumulation of glossier products 😩
— I AM (@therebelsdream) February 2, 2018