One of the most common frustrations about the beauty industry is its lack of makeup offerings for darker skin tones. Vlogger Jackie Aina is now taking matters into her own hands with a newly announced Too Faced collaboration. Coming soon are expanded shades for the brand's Born This Way foundation ($39).
The collection, which already has an impressive 24 shades, will soon include even more options for deeper skin. "I'm so glad that all of the awareness we've created about inclusiveness is finally being heard and I get to curate these new shades from the formula all the way to the shade names," Jackie wrote on an Instagram post also celebrating her 30th birthday. "This is literally one of my dreams!"
"This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs," she continued. Too Faced cofounder Jerrod Blandino also announced the exciting partnership on Instagram: "This means the world to me, it's so important to me that everyone feels included and knows they're seen and loved; and this is the perfect partnership to do just that," he wrote. "I adore Jackie and am so proud she's going to make our TF world even more beautiful!"
There's no word yet about when the new shades will land. Until we find out, let's celebrate the fact that such a major beauty brand is leading the steps toward change.
it's my birthday!!! finally the big 3-0 is here and I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months 🙈 but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn't have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I'm so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE