Skip Nav

James Charles CoverGirl

This Fierce 17-Year-Old Boy Made History as the New Face of CoverGirl

James Charles CoverGirl

It's time to add "CoverBoy" to your beauty wiktionary. In the same year that Hillary Clinton broke the glass ceiling for being the first woman to run for president on behalf of a major party, we're also seeing gender lines crossed in the beauty world. 2016 is proving to be a progressive year already! On Oct. 11, budding makeup artist and YouTube sensation James Charles just became the first-ever male face of CoverGirl.

You may remember James as the 17-year-old boy whose class photo went viral (Zendaya tweeted at him!) when he used a ring light to make his strobed cheeks pop more. Less than a month later, he has been crowned with a CoverGirl ambassador title and shot a campaign with Katy Perry. (Basically, he is our new hero.)

"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," stated a CoverGirl press release. "James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same."

James has gorgeous lush lashes (and bold brows!) so he was tapped for TV, print, digital, and social media ads around CoverGirl's new So Lashy! by blastPRO Mascara ($10). If you're a fan of James (we are!), expect to see more from him throughout the year, sharing tips and tutorials via the CoverGirl partnership.

We chatted exclusively with James via email to learn he just started doing makeup a year ago (what???), he taught Katy Perry how to make faux freckles, and the secret to his brilliant strobe. Read on for more details, and then see 50 times his makeup was absolute perfection.

Latest Beauty