Katy Perry Is Designing a Makeup Collection For CoverGirl

Updated on April 17, 2016 at 3:15 PM

CoverGirl

KatyCats (including your truly) have something new to freak out about: Katy Perry designed a makeup collection for CoverGirl. Though Katy has been the face of the brand for years and starred in its campaigns, this is the first time she has ever been the artistic director for a line of makeup.

Naturally, Katy focused on the two features she's known for: lips and eyes. Expect 13 color-saturated and moisturizing demi-matte lipsticks ($7) in trend-forward shades ranging from violet to honey and even a black. There's also a black mascara ($7) and CoverGirl's first-ever electric blue-hued mascara (likely a nod to Katy's love for Smurf-inspired hair).

The Katy Kat CoverGirl products will be available at mass retailers and drugstores in July 2016 (preorder at Walmart here), but you can see a first look at it all — plus an exclusive behind-the-scenes image of the campaign.

An Exclusive Behind-the-Scenes Image of Katy Perry For CoverGirl

Katy Kat CoverGirl Lipstick Packaging

For this collection, CoverGirl created a new demi-matte lipstick texture. It contains a finely milled natural mica (CF Mica), which allows the product to easily glide across your pout. It's also formulated with moisturizing shea butter, aloe, and avocado butter, so it feels as velvety as it looks.

Katy Kat CoverGirl Lipstick Tubes

The Katy Kat CoverGirl lipsticks play into the pop star's trend-forward nature. So rather than seen-it-before reds, you'll find punchy hot pinks, purples (even violet), of-the-moment neutrals, and a moody black. The shade names are inspired by Katy's feline persona: Sphynx, Pink Paws, Magenta Minx, Coral Cat, Crimson Cat, Cat Cal, Kitty Purry, Cosmo Kitty, Maroon Meow, Catoure, Perry Panther, Purrsian Pink, and Tame Tiger.

Katy Kat CoverGirl Mascara

There is also a new mascara formula containing waxes that result in a wet application. This allows you to have more time to sculpt, curl, and manipulate the lashes before they dry. The helix-shaped twisted wire brush has a combination of short bristles (to deposit formula) and longer ones (to comb it through). Your result will be a vampy, glossy, and smudge-free flutter.

The black mascara is available in Black, Very Black, and Very Black Waterproof.

Katy Kat CoverGirl Mascara in Blue

If you often find yourself asking, "What would Katy do?" Well, we believe she would definitely go for the electric blue mascra and rock it!