Kendall Jenner Might Be Turning Her No-Makeup Makeup Look Into a Beauty Line
Kendall Jenner might be the latest member of the Kardashian-Jenner family to be launching a beauty line. Her siblings, Kylie Jenner and Kim Kardashian West, already have their own beauty brands, and sisters Khloé and Kourtney have done collaborations with Kylie Cosmetics.
According to Women's Wear Daily, Jenner filed "Kendall" with the US Patent and Trademark Office "across skin, hair, makeup and fragrance." The trademark also includes bath and shower products, face masks, nail polish, deodorant, and hair and nail care products. Hopefully this is the first step toward a self-titled cosmetics brand.
However, this wouldn't be Jenner's first foray into the beauty space. In 2016, she became the face of the now discontinued Estée Edit line, an Estée Lauder brand for millennials. Earlier this year, Jenner became the face of skincare brand Proactiv. As for personal care, the model announced her partnership with Moon, an oral care brand, just last month.
While there are no further details about what this brand might include, we're guessing the products will give customers that "off-duty model" glow that she's famous for. Ahead, check out a few of Jenner's best recent beauty looks that we hope inspire her new company.