Spring has arrived, but chilly days and nights are far from over. Thanks to weather as unpredictable as Kanye West's Twitter feed, our skin is fighting to escape sporadic breakouts, dry patches, and a bevy of other ailments. What's a girl to do as she braves yet another seasonal transition? For many, the answer hails from the Far East.
If all beauty products existed on a totem pole, K-beauty would sit comfortably on top. There's a reason why women dedicate themselves to multistep routines laced with ingredients as weird as snail slime and fermented yeast. Korean skin care prides itself on intense cleansing, the highest level of sun protection and concentrated formulas for every and any issue. In short, subscribing to this strict regimen makes your outer layers bulletproof toward the elements.
Most skin care enthusiasts are already familiar with Via Seoul. The online destination is part shop, part blog and carefully curated for K-beauty junkies looking to get their fix. Prepare for your healthiest Spring skin by perusing exclusive step-by-step advice from the website's founder and CEO, Angela Kim.