UPDATE: It's official: Kylie Jenner is releasing "Kyshadow"! The star shared on her app and her brand's Instagram page that a palette will be coming July 26. The nine-pan compact is loaded with warm neutral shades, including a burnt sienna and sandy taupe. While there are no details yet on how much it will cost, we'll be sure to keep you posted.
After months of speculating about potential eye makeup launches from Kylie Cosmetics, we've finally been given a clue: this cryptic winking eye. "At 10 a.m. PST the secret will be revealed," the star teased.
Look closely: the peeper is not a video, but a lenticular print. A lenticular print is an image that shifts when moved, just like this iPhone case from Kate Spade ($40). We're hypothesizing that this blinking eye is actually the cover of some kind of palette — either one for filling in brows, or a compact full of eye shadow.
Stay tuned later this afternoon for the big news from Kylie herself, as we'll be updating this post.