Millie Bobby Brown's New Vegan Skincare Brand Is For the "Sophisticated Teenager"

Millie Bobby Brown is the latest to join the growing list of celebrities delving into the beauty and skincare realm. The 15-year-old Stranger Things star announced on Aug. 20 that she's launching her own Gen Z-focused beauty brand called Florence by Mills, named after her great-grandmother Florence. The line will include both makeup and skincare products such as facial scrubs, lip oils, and under-eye creams.

"Every young person deserves to have a good start with their skin," Brown said in a promotional video on Instagram. "I wanted it to be easy to get, fun to use, and still useful but also playing that sophisticated teenager as well." According to the video's caption, Brown's cosmetics line was two years in the making, and it looks like the products — all ranging between $10 and $34 — are set to go live on the brand's official website on Aug. 26. In addition to that, Florence by Mills will be available for purchase in-store at Ulta and Boots locations in the UK.