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Most Popular Beauty Brands | 2016

The Most Popular Beauty Brand in America Might Surprise You

If you're struggling to figure out your last-minute holiday beauty gift purchases, we completely understand. The sheer quantity of offerings is dizzying, with hundreds (if not thousands!) of gift sets, new launches, and limited-edition options to choose from. But thanks to Influenster, a beauty products discovery and review platform, you can now narrow your options down by brand and state. The team surveyed over 4,000 women (primarily in the age bracket of 18-34) to discover which brands they'd most like to receive presents from this holiday season.

This year, the beauty company with the highest number of votes was Anastasia Beverly Hills, which won the hearts of women in Arizona, California, Connecticut, Florida, Maine, New Jersey, New York, North Carolina, Texas, and Washington. Urban Decay and MAC came in second and third place, reigning over much of the Midwest. Check out the rest of the top brands by state in the map above.

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