This Brand Customized My Shampoo Based on My Workouts, and I’ve Never Felt So Seen
It starts with a very extensive survey on the brand's website. The very first question is, "What is the texture of your natural hair when you let it air dry?" and the answer choices go beyond fine, medium, or coarse. It has graphics — a set of five images that illustrate different waves and curl types. The questionnaire also doesn't just take into account your hairstyling habits, but everything that makes up your lifestyle. It asks you about your diet (with a choice to select "unrestricted"), what kind of exercises you like to do (I selected "outdoor workouts"), and your zip code (which the brand uses to figure out what "environmental aggressors" might affect your hair).
When actually getting into the nitty-gritty of customizing my hair care, I was able to pick whether or not my products had gluten in it, along with my preferences on it being vegan and having silicone. Plus, I was able to choose my fragrance, Elixir — a blend of floral notes and vanilla.
When the box finally arrived, my shampoo and conditioner were labeled with some of the specifications I'd made on my survey, like my love for exercise (the words "Fitness-Lover" were written on it) and my zip code. I tested the shampoo and conditioner that evening and was delighted that the Elixir fragrance didn't smell like flowers, but instead, exactly like the mineral sunscreen I'd used as a kid. I was surprised to feel how lightweight the formulas were, as my medium-coarse curls usually require more emollient formulas. The shampoo exploded into an airy lather and slipped out of my hair when I rinsed. The conditioner slid down each of my strands with ease.
When I hopped out of the shower, I let my hair air dry and the results were astonishing. It was incredibly soft and smooth, the way it would feel after a salon-mixed conditioning treatment. My waves had a bounce to them that they typically don't, and it was so shiny.
The entire system will run you $53, and while that may be more than you would normally spend on your hair, as Jennifer Lopez once said: love don't cost a thing.