We're Obsessed With This Brunette-Approved Rainbow Ombré Trend

We all know that blondes don't really have all the fun, but when it comes to dyeing your hair a splashy rainbow hue, it is true that they often have the upper hand. Before you even think about throwing on a fun color, brunettes must first bleach the heck out of their hair so that the color picks up more vibrantly.

That, of course, spells hours upon hours of processing, and sometimes multiple visits to the salon. Not to mention the toll it takes on your tresses. Insert Velvet Vivids, a technique developed by St. Louis-based colorist Caitlin Ford.

"This #velvetvivids technique is perfect for darker hair palettes because the hair does not need to be lightened as drastically, which means healthier hair for your clients," Ford wrote on her Instagram. The technique is essentially the same as gently lightening hair like you'd do for highlights via a lower volume developer, she further explained to Allure. After lightening, you strategically follow up with a second process of vivid color.

What's just as important to note about this particular dye job is that Ford created an ombré effect by leaving the roots intact. That means that rainbow ombré is not only a healthier option for your hair, but a low-maintenance one, as well. We can definitely get behind that!