Skip Nav
Must Haves
22 New Beauty Launches That Are Coming in Hot For December 2017
Amazon
Makeup-Lovers, This Light-Up Mirror on Amazon Prime Is Going Viral — and It's Only $15
Holiday Beauty
Is Glam Glow's New Glitter Mask Worthy of the Hype?

Sephora Employees Holiday Campaign

Sephora Just Cast Its Own Store Employees in Its Most Diverse Campaign Yet

This holiday season, Sephora chose some pretty special models to star in its campaigns. The festive "Reach Out and Gift" campaign includes a diverse group of the beauty emporium's own employees.

Over 1,000 of the brand's consultants applied to be a part of the campaign, and 10 were selected from across the US and Canada for the campaign based off of what their definition of "unique beauty" is.

To enter the contest, Sephora employees were required to submit a video of themselves talking about what beauty means to them. Of the employees chosen are Chaimae Boulayad, a hijab-wearing Moroccan employee, Joanna Samano, who suffers from alopecia, and Terrel Britten, an esthetician who works at Sephora in Beverly Hills.

ADVERTISEMENT

According to Racked, the campaign came about due to conversations about celebrating different perspectives and a diverse sense of beauty. The theme, "Reach out and Gift," encourages people to connect with others through beauty gifts, which can be very personal.

We really love the emerging trend of beauty brands helping to expand the definition of beauty to be more inclusive. It's also refreshing to see the incredibly diverse set of everyday beauty-lovers who work in one of our favorite stores get the spotlight!

Image Source: Courtesy of Sephora
Best Sephora Holiday Beauty Sets 2017
Sephora Holiday Gift Sets 2017
Too Faced Holiday 2017 Collection
Bestselling Foundations at Sephora 2017
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds