Skip Nav
Living With a Skin Condition
F*cking Awesome Females
This Is What It's Like to Live With Birth Marks Covering Your Face and Body
ELF
15 E.L.F. Products Every Beauty Gal on a Budget Must Try
Makeup
10 Editor-Approved Foundations You Should Try in 2018 (Your Skin Will Look Flawless!)

Sephora Launches Clean Beauty Initiative

Sephora Is Making It Super Easy to Buy Clean Beauty Products

UNIVERSAL CITY, CA - APRIL 19:  Atmosphere of the new Sephora Universal City Walk store on April 19, 2018 in Universal City, California.  (Photo by Charley Gallay/Getty Images for Sephora )

Quick question: do the folks at Sephora ever sleep? Between debuting a massive new Summer collection and offering (free) pore-sucking facials, the megaretailer just announced an initiative that will help shoppers learn about clean beauty products. As WWD reports, Sephora will launch Clean at Sephora, which will make it super easy to buy items free of yucky, harmful chemicals such as SLS, SLES, parabens, formaldehyde, and phthalates.

Starting on June 1, there will be both an online and in-store hub of clean merchandise that's labeled with a special sticker. Over 50 brands and 2,000 items will fit the bill, and the products come from the likes of Drunk Elephant, Boscia, Supergood, Caudalie, Tata Harper, Lawless, RMS, and Lilah B. This also means that Sephora will begin to stock more qualifying brands such as Indie Lee and Go-To Skin Care. Along with offering a streamlined way to buy natural products, store employees will be trained on the category, so they can help answer any questions or give informed recommendations.

This news comes after stores like Neiman Marcus, Barneys, and Bluemercury have rolled out similar programs. It also comes hot off the heels of Kourtney Kardashian's appearance on Capitol Hill, where the mother of three urged lawmakers to consider reforming outdated cosmetics safety regulations.

ADVERTISEMENT

According to Artemis Patrick, chief merchandising officer at Sephora, "We have identified some common chemicals that are in certain products that our clients have asked about. It's not about whether it's good or it's bad, it's about being transparent." Patrick also said that according to the store's studies, 60 percent of beauty shoppers read a product's ingredient label before they purchase it, and 54 percent care about stocking their stash with only natural or clean items.

From Our Partners
Best Beauty Products on Sale at Nordstrom 2018
Lucy Liu Blond Hair Colorist Interview
Marc Jacobs Dew Drops Review
Man Learns to Style His Wife's Hair After Her Stroke
Husband Buys Wife Fenty Highlighter
Miss USA Contestants Favorite Drugstore Beauty Products
Karl Lagerfeld Makeup 2018
Sephora Launches Makeup Classes For Transgender Community
Sephora Is Giving Away Free Sheet Masks May 2018
Kristen Stewart's Bobby Pin Hairstyle at Cannes 2018
Supergoop Unseen Sunscreen Is Going Viral on Sephora
Nars Orgasm Lip Balm
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds