Tarte Is Launching a Sweet (and Superaffordable) Sister Brand

Updated on 2/24/2019 at 1:06 PM

If you're a fan of vegan, cruelty-free, and affordable cosmetics and skin care — or maybe you just love all things Tarte Cosmetics — you've come to the right place. On Thursday night, it announced the launch of its new sister brand, Sugar Rush, at a celebration in Los Angeles.

Sugar Rush includes 17 products, and all cost $25 or less. Focusing on a younger crowd — ages 18-24 — Sugar Rush includes cosmetics, skin care, and fragrance. Standout products include a skincare brush, a blemish drying-lotion, and makeup brushes that look like cacti. Sugar Rush will be available exclusively at Ulta stores, Ulta.com, and SugarRushBeauty.com on February 24th.

Keep reading to see a few of the products we got to test last night, and stay tuned to see everything the new brand has to offer.

Sugar Rush Beauty

Treat Yo Selfie Drying Solution ($16)

Includes clay and herbal extracts to help improve skin clarity and reduce the appearance of redness.

Cake Butter Whipped Body Butter ($23)

A rich, nongreasy body lotion with vitamin E, shea butter, and sweet almond oil.

A Sweet Offering

Shown here are the Squeezy Clean Face Wash ($17), Star Factor Cleansing Face Brush ($15), Treat Yo Selfie Drying Solution ($16), Best Bud Lip Butter Balm ($12), Don't Hate Hydrate Oil-Free Moisturizer ($19), and the Desert Dreamers Brush Set ($23).

Beach Cheeks Cream Blush ($15)

A cream blush is the cutest little shell that includes shea butter, mango seed butter, and avocado oil. Available in two shades.

Travel-Size Cake Butter Body Butter

Sugar Spritz Body Spray ($19)

Sugar Coat Velvet Liquid Lipstick in Cake Pop ($15)

Sugar Coat Velvet Liquid Lipstick in Cupcake ($15)

Sugar Coat Velvet Liquid Lipstick in Frosting ($15)

Sugar Coat Velvet Liquid Lipstick in Sprinkle ($15)

Squeezy Clean Face Wash ($17)

Makeup Bag ($10)

Desert Dreamers Brush Set ($23)

Beach Cheeks Cream Blush in Beaches and Cream ($15)

Beach Cheeks Cream Blush in Ocean Girl ($15)

Star Factor Cleansing Face Brush ($15)

Cake Butter Whipped Body Butter ($23, 10 mL)

Don't Hate, Hydrate Oil-Free Moisturizer ($19, 50 mL)

Best Bud Butter Balm ( $12)

Best Bud Butter Balm ($12)

Lip Sip Vegan Lip Oil in Dragon Fruit ($15)

Lip Sip Vegan Lip Oil in Cherry Slush ($15)

Lip Sip Vegan Lip Oil in Fresh Pressed ($15)

24K Lash Curler Set ($17)

Vacay Day Fragrance Rollerball ($20)

Preppy Precision Liner ($15)

Sweet Slice Eye and Cheek Palette ($25)

Keep Calm, Sunnies On Eyeshadow Palette ($25)

Lights, Camera, Lashes 4-in-1 Mascara ($23)

Swatches For Keep Calm, Sunnies On Eyeshadow Palette